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Advertising workshop
10/07/2024

“Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising”

Date: 10 July 2024 (Wed)
Time: 14:30-17:00 (HKT)

Speakers:
Prof. Ben LOWE, Professor of Marketing, Kent Business School, University of Kent, UK (online participation)

Chi Sing LEUNG (Rudi), Founder & Director, Hungry Digital Limited, Hong Kong

Venue:
Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502

Session 1 (available at HKSYU only)
Hands-on practice of an immersive tech game designed by the project team (Language: Cantonese, supplemented with English)

Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English; supplemented with Cantonese)

Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University

Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University

Join now:
https://dtmc.hksyu.edu/promotion/advertising-workshop/

Enquiry:
dtmc2024@hksyu.edu

This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)

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Public relations workshop
12/06/2024

Existing and Future Public Relations Strategies Using Artificial Intelligence and Digital-driven Experiential Technology
Date: 12 June 2024 (Wed)
Time: 14:30-17:00 (HKT)

Speakers:
Prof. Rita MEN, University of Florida, USA
Lewis FUNG, Managing Director, SenseTime Hong Kong(商湯科技), Asia Business Group
Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502

Session 1 (available at HKSYU only)
Hands-on practice of an AR event management app designed by the project team (Language: Cantonese, supplemented with English)
Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English)

Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University
Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University

Enquiry: dtmc2024@hksyu.edu
This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)

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「香港電影人。情。未。」講座
07/06/2024

日期:2024年6月7日(星期五)
時間:下午2時至4時30分
地點:香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心

環節(一)
「說故事的人」變化
講者:金馬奬最佳男主角艾廸  講題:電影演員的自我修養
講者:金像獎最佳導演黃偉傑  講題:電影導演的自我修養

環節(二)
跨學科硏究:社會學家拆解電影造就不同層次感染力
講者:樹仁大學社會學系張少強教授

環節(三)
問答環節

嘉賓主持:
李家文博士 樹仁大學新聞與傳播學系系主任
李展鵬博士 澳門大學傳播系助理教授

語言:廣東話

有意參加者須透過登記連結報名,成功報名者將會收到電郵回覆確認。

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新傳講座
28/03/2024

香港民意調查的現況、機遇和挑戰
Tango with Time: Public Opinion Research in HK

日期:2024年4月9日(星期二)
時間:下午2:45-4:30
地點:香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心

嘉賓講者:
香港城市大學公共及國際事務學系 鄭煒教授

香港大學新聞及傳媒研究中心 傅景華教授

嘉賓主持:
香港樹仁大學新傳系助理教授 梁家權博士

語言:廣東話

(新傳系同學將在Moodle收到登入連結)
有意參加者請即登記以取得網上直播連結

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JMC Talk
19/03/2024

「由廟街到元宇宙」- 跨世代對談

日期: 2024年3月19日 (星期二)
時間: 下午2:45-4:30
地點: 香港樹仁大學研究院綜合大樓RLG208

嘉賓講者:
製作人張子丯先生
藝人尹光先生


嘉賓主持:
冼浩賢老師
鄭晉軒老師

語言:廣東話
(新傳系同學將在Moodle收到登入連結)

有意參加者請即登記以取得網上直播連結

張子丯先生
香港廣告及電影導演/編劇/製作人/演員。現為香港電影導演會(HKFDG) 會員。

畢業於加拿大皇后大學電影系。2010年回港後即被「拾月堂」聘請參與《Contagion》、《Johnny English 2》、《The Bachelorette》等等荷里活電影及電視製作。其後開設製作公司「Moving Pictures」,作品主要包括微電影、廣告、MV等等,至今執導作品約70部。

首部電影執導作品為韓星李泰利主演的華語動作電影《吃貨神探》,2018年於香港院線上映。

2020年進修入讀由劉偉強導演開設的《第一屆香港導演會- 導演大師班Master Class》。

其中得獎作品有短片《有拖冇欠》,於第8屆創+作微電影比賽中獲得「最佳微電影金獎」及「最佳劇本」。現為「創+作」微電影比賽評審團隊之一。

曾擔任第38及39屆「香港電影金像獎」專業評審。

尹光先生
被稱為「廟街歌王」的尹光,在歌壇縱橫超過60年,他演繹的粵語流行曲詼諧鬼馬、諷刺時弊,自創的歌詞更是妙趣橫生、幽默不俗,充分反映了香港七 、八十年代的本土文化,受到各階層觀眾的熱烈歡迎,每首歌曲都瑯瑯上口,廣受歡迎。

身為香港的本土標誌和Cult Icon,尹光在2000年代勇於嘗試改變曲風,挑戰Rap歌在網路上大受歡迎,深受年輕歌迷追捧。

2023年,尹光獲得網友利用AI科技製作的合成歌曲,在網路上瘋傳,使他的人氣再度飆升。 隨後他推出新曲《Dear Myself》,與「AI尹光」對唱,回顧自己的演藝生涯,受到了廣泛的讚賞。 聽過的人都稱讚它動聽且感人,有網友甚至留言稱「第一次聽尹光會聽到想喊」。 2023年,與時並進的尹光繼續突破自我,以79歲高齡再次踏上紅館舉行《尹光WAN K. 宇宙巡邏演唱會》,並首次晉身《[叱吒我最喜愛男歌手》最後五強,創造新紀錄!

網上登記:https://www3.hksyu.edu/eform/view.php?id=2236065 (link)

電郵聯絡:何戎笙先生(ysho@hksyu.edu)

主辦機構:
香港樹仁大學新聞與傳播學系

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JMC Talk
27/02/2024

Explore the Dynamic World of Social Influencers

Date: Feb 27, 2024 (Tuesday)
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Jennifer Lee
Assistant General Manager - Social Innovation
New World Development

Language: Cantonese
Registration required for non-journalism students to join the live webinar session
(All journalism students will obtain the webinar link via Moodle)

Jennifer is a change-maker who believes Creating Shared Value (CSV) is the new business future. She drives the launch of “KOA Academy”, a marketing and social media agency that promotes brand values and makes marketing campaigns socially viral. KOA Academy connects 1,000+ social influencers to groom their career growth while fostering the development of the influencer community.

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Chinese Martial Arts and Sports Culture Communication: Release of project results and exhibition
27/01/2024

Chinese Martial Arts and Sports Culture Communication: Release of project results and exhibition

Date: Jan 27, 2024 (Saturday)

Release of project results
Time: 11am-12:30pm
Venue: Hong Kong Shue Yan University Research Complex Room RLB502

Exhibition (Priority Access)
Time: 12:45pm-2pm Session 1
Time: 15:15pm-16:30pm Session 2
Venue: Jockey Club Multimedia Production Centre, Hong Kong Shue Yan University Research Complex RLG208

Exhibition
Date: Jan 29, 2024 (Monday) to Feb 3, 2024 (Saturday)
Time: 10:30am-12:00nn Morning session (Open to schools only)
Time: 2:30pm-5:30pm Afternoon session (Open to schools and public)
Venue: Jockey Club Multimedia Production Centre, Hong Kong Shue Yan University Research Complex RLG208

Language: Cantonese

The Shue Yan University research team led by Dr. Lee Ka Man, Associate Professor of the Department of Journalism and Communication, tracked how Chinese martial arts masters break through territorial boundaries to inherit the skills and essence through mass communication, interpersonal communication, and organizational communication over the past few decades. In recent years, they have further utilized cutting-edge technology such as artificial intelligence to disseminate the artistry of martial arts.

The team is delighted to release the findings with local and overseas Chinese martial arts masters, followed by an exhibition to showcase precious historical documents. Martial arts enthusiasts are welcomed to join the event and engage in a virtual journey to meet Ving Tsun and Tai Chi grandmasters.



Online Registration (Registration required):

https://www3.hksyu.edu/eform/view.php?id=2121627

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RTHK Career Seminar
22/01/2024

To provide students with valuable exposure to the day-to-day operations and potential career paths of Radio Television Hong Kong (RTHK),Hong Kong’s sole public service broadcaster, RTHK conducts a seminar to extend a warm welcome to students from all majors to join. Speakers from different divisions will share insights covering radio, television, and new media platforms.
Date: 22 January (Monday)
Time: 2:45pm - 4pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Speakers from RTHK

1. Mr. CHAN Wing-kam, representative from TV & Corporate Division
2. Mr. Echo CHENG, representative from Radio & Corporate Programming Division, Chinese Programme Service
3. Mr. YUM Shun-hei, representative from News & Current Affairs Section
4. Ms. TO Nga-li, representative from News & Current Affairs Section
5. Mr. Archie WONG, representative from Production Service Division

Language: Cantonese

*Free seating

Organized by: Department of Journalism and Communication, Hong Kong Shue Yan University

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JMC Talk
09/01/2024

組織傳播 傳遞美意

日期: 2024年1月9日 (星期二)
時間: 下午2:45-4:30
地點: 香港樹仁大學研究院綜合大樓RLG208

嘉賓:

陳志明神父
天主教聖母無原罪主教座堂的主任司鐸
天使花園的發起人
倡議維護生命
太極靈修的創辧人
「天主傳人」發起人、公教藝人的推廣者

余香凝
香港藝人、「天主傳人」成員

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JMC Talk
05/12/2023

How to Become a Professional Manager and Entrepreneur

Date: Dec 5, 2023 (Tuesday)
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Mr. Arthur Chan
Founder and CEO
Snowballasia


Language: Cantonese
Registration required for non-journalism students to join the live webinar session
(All journalism students will obtain the webinar link via Moodle)

Arthur’s career has always revolved around "Globalization" ,"The Internet" , and"Startup" as key
themes. After Arthur's graduation from the university (which was also not long after China
joined the World Trade Organization), he participated in global supply chain management
projects in China and gained experience in factory export trade. Subsequently, he even
represented Fortune 500 clients and successfully implemented numerous production projects in
China and various Asian countries.

Later on, Arthur switched his career path and joined iClick (ICLK: NASDAQ) - a Hong Kong-based
startup - as an early member in 2009. He pioneered the Asian internet marketing platform and
became the General Manager for iClick in Hong Kong in 2014. In 2016, Arthur moved to the big
data company Vpon as the Group COO, assisting the company in its globalization efforts. During
the COVID-19 pandemic in 2020, he successfully facilitated a $40 million Series C funding for the
company in Japan and South Korea. This helped Vpon establish its presence in several Asian
markets in the field of big data and mobile marketing advertising platforms.

Arthur has also been actively involved in nurturing talent and elevating the industry's workforce.
He serves as the Vice Chairman of the non-profit international association - iab Hong Kong, and
has successfully connected with leading universities in Hong Kong, over 100 internet companies,
and the digital departments of major enterprises. In September 2023, he successfully organized
an AI Marketing Summit that brought together 800 Chinese and Western elite professionals
within the industry. Recently, Arthur has once again challenged himself and established a
consulting company called Snowball, specialize in assisting tech startups to grow and expand
internationally. He aims to share his experience

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Internship 2024" Workshop Series
21/11/2023

In Broad Daylight
Date: Nov 21, 2023 (Tuesday)
Time: 2:00pm - 3:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Lawrence KAN Kwan-chun
(Director & Writer, In Broad Daylight)

Iris TONG Chui-ping (Writer, In Broad Daylight)

LI Cheuk-fung (Writer, In Broad Daylight)

Abstract: Based on true events, In Broad Daylight (2023) reveals a little-known truth about residential care homes for the disabled hiding beneath the headlines with the help of a news organization’s investigative journalism unit . In the sharing session, the Lawrence's production team will share their core values of telling the cruel story with journalistic students.

Language: Cantonese

Registration required for HKSYU students and staff to join the event:
https://www3.hksyu.edu/eform/view.php?id=2056146

(Tickets are subject to availability on a first-come-first-served basis.)

Enquiries:
Please contact: Mr. Vincent Ho

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HKSYU Department of Journalism and Communication Information Day
18/11/2023

Date: Nov 18, 2023 (Saturday)
Time: 10:00am-16:45pm
Venue: RLG208
Please click in to read event detail