延展實境（XR）科技的商業和藝術無限機遇
“Extended Reality (XR)’s Endless Opportunities for Business and Art”

日期：2024年11月5日(星期二)
時間：下午2:30-5:00
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心

嘉賓：
淘滿勳先生 Mr. Terry Dao
馮正文先生 Mr. Dino Fung
吳妮娜博士 Dr. Camellia Ng

主持：
蘇啟智先生Mr. Edgar So

語言：廣東話
（新傳系同學將在Moodle收到登入連結）

ESG永續存在：對公共關係與企業傳訊的意義/影響
ESG is Here for Good: Implications for PR and Corporate Communications

日期：2024年10月15日(星期二)
時間：下午2:45-4:30
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心

嘉賓：
冼敬雯小姐 Ms. Kelly Sin
楊嘉樂小姐 Ms. Carol Yeung

語言：廣東話
（新傳系同學將在Moodle收到登入連結）

如何與AI共舞
Tangoing with AI
日期：2024年9月24日（星期二）
時間：下午2:45-4:30
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心

主講嘉賓：
李鑒泉先生
三公控股董事總經理

語言：廣東話
（新傳系同學將在Moodle收到登入連結）

“Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising”

Date: 10 July 2024 (Wed)
Time: 14:30-17:00 (HKT)

Speakers:
Prof. Ben LOWE, Professor of Marketing, Kent Business School, University of Kent, UK (online participation)

Chi Sing LEUNG (Rudi), Founder & Director, Hungry Digital Limited, Hong Kong

Venue:
Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502

Session 1 (available at HKSYU only)
Hands-on practice of an immersive tech game designed by the project team (Language: Cantonese, supplemented with English)

Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English; supplemented with Cantonese)

Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University

Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University

Join now:
https://dtmc.hksyu.edu/promotion/advertising-workshop/

Enquiry:
dtmc2024@hksyu.edu

This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)

Existing and Future Public Relations Strategies Using Artificial Intelligence and Digital-driven Experiential Technology
Date: 12 June 2024 (Wed)
Time: 14:30-17:00 (HKT)

Speakers:
Prof. Rita MEN, University of Florida, USA
Lewis FUNG, Managing Director, SenseTime Hong Kong(商湯科技), Asia Business Group
Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502

Session 1 (available at HKSYU only)
Hands-on practice of an AR event management app designed by the project team (Language: Cantonese, supplemented with English)
Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English)

Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University
Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University

Enquiry: dtmc2024@hksyu.edu
This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)

日期：2024年6月7日(星期五)
時間：下午2時至4時30分
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心

環節（一）
「說故事的人」變化
講者：金馬奬最佳男主角艾廸 　講題：電影演員的自我修養
講者：金像獎最佳導演黃偉傑 　講題：電影導演的自我修養

環節（二）
跨學科硏究：社會學家拆解電影造就不同層次感染力
講者：樹仁大學社會學系張少強教授

環節（三）
問答環節

嘉賓主持：
李家文博士　樹仁大學新聞與傳播學系系主任
李展鵬博士　澳門大學傳播系助理教授

語言：廣東話

有意參加者須透過登記連結報名，成功報名者將會收到電郵回覆確認。

香港民意調查的現況、機遇和挑戰
Tango with Time: Public Opinion Research in HK

日期：2024年4月9日(星期二)
時間：下午2:45-4:30
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心

嘉賓講者：
香港城市大學公共及國際事務學系 鄭煒教授

香港大學新聞及傳媒研究中心 傅景華教授

嘉賓主持：
香港樹仁大學新傳系助理教授 梁家權博士

語言：廣東話

（新傳系同學將在Moodle收到登入連結）
有意參加者請即登記以取得網上直播連結

「由廟街到元宇宙」- 跨世代對談

日期: 2024年3月19日 (星期二)
時間: 下午2:45-4:30
地點: 香港樹仁大學研究院綜合大樓RLG208

嘉賓講者：
製作人張子丯先生
藝人尹光先生


嘉賓主持：
冼浩賢老師
鄭晉軒老師

語言：廣東話
（新傳系同學將在Moodle收到登入連結）

有意參加者請即登記以取得網上直播連結

張子丯先生
香港廣告及電影導演/編劇/製作人/演員。現為香港電影導演會（HKFDG） 會員。

畢業於加拿大皇后大學電影系。2010年回港後即被「拾月堂」聘請參與《Contagion》、《Johnny English 2》、《The Bachelorette》等等荷里活電影及電視製作。其後開設製作公司「Moving Pictures」，作品主要包括微電影、廣告、MV等等，至今執導作品約70部。

首部電影執導作品為韓星李泰利主演的華語動作電影《吃貨神探》，2018年於香港院線上映。

2020年進修入讀由劉偉強導演開設的《第一屆香港導演會- 導演大師班Master Class》。

其中得獎作品有短片《有拖冇欠》，於第8屆創+作微電影比賽中獲得「最佳微電影金獎」及「最佳劇本」。現為「創+作」微電影比賽評審團隊之一。

曾擔任第38及39屆「香港電影金像獎」專業評審。

尹光先生
被稱為「廟街歌王」的尹光，在歌壇縱橫超過60年，他演繹的粵語流行曲詼諧鬼馬、諷刺時弊，自創的歌詞更是妙趣橫生、幽默不俗，充分反映了香港七 、八十年代的本土文化，受到各階層觀眾的熱烈歡迎，每首歌曲都瑯瑯上口，廣受歡迎。

身為香港的本土標誌和Cult Icon，尹光在2000年代勇於嘗試改變曲風，挑戰Rap歌在網路上大受歡迎，深受年輕歌迷追捧。

2023年，尹光獲得網友利用AI科技製作的合成歌曲，在網路上瘋傳，使他的人氣再度飆升。 隨後他推出新曲《Dear Myself》，與「AI尹光」對唱，回顧自己的演藝生涯，受到了廣泛的讚賞。 聽過的人都稱讚它動聽且感人，有網友甚至留言稱「第一次聽尹光會聽到想喊」。 2023年，與時並進的尹光繼續突破自我，以79歲高齡再次踏上紅館舉行《尹光WAN K. 宇宙巡邏演唱會》，並首次晉身《[叱吒我最喜愛男歌手》最後五強，創造新紀錄！

網上登記：https://www3.hksyu.edu/eform/view.php?id=2236065 (link)

電郵聯絡：何戎笙先生(ysho@hksyu.edu)

主辦機構：
香港樹仁大學新聞與傳播學系

Explore the Dynamic World of Social Influencers

Date: Feb 27, 2024 (Tuesday)
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Jennifer Lee
Assistant General Manager - Social Innovation
New World Development

Language: Cantonese
Registration required for non-journalism students to join the live webinar session
(All journalism students will obtain the webinar link via Moodle)

Jennifer is a change-maker who believes Creating Shared Value (CSV) is the new business future. She drives the launch of “KOA Academy”, a marketing and social media agency that promotes brand values and makes marketing campaigns socially viral. KOA Academy connects 1,000+ social influencers to groom their career growth while fostering the development of the influencer community.

Chinese Martial Arts and Sports Culture Communication: Release of project results and exhibition

Date: Jan 27, 2024 (Saturday)

Release of project results
Time: 11am-12:30pm
Venue: Hong Kong Shue Yan University Research Complex Room RLB502

Exhibition (Priority Access)
Time: 12:45pm-2pm Session 1
Time: 15:15pm-16:30pm Session 2
Venue: Jockey Club Multimedia Production Centre, Hong Kong Shue Yan University Research Complex RLG208

Exhibition
Date: Jan 29, 2024 (Monday) to Feb 3, 2024 (Saturday)
Time: 10:30am-12:00nn Morning session (Open to schools only)
Time: 2:30pm-5:30pm Afternoon session (Open to schools and public)
Venue: Jockey Club Multimedia Production Centre, Hong Kong Shue Yan University Research Complex RLG208

Language: Cantonese

The Shue Yan University research team led by Dr. Lee Ka Man, Associate Professor of the Department of Journalism and Communication, tracked how Chinese martial arts masters break through territorial boundaries to inherit the skills and essence through mass communication, interpersonal communication, and organizational communication over the past few decades. In recent years, they have further utilized cutting-edge technology such as artificial intelligence to disseminate the artistry of martial arts.

The team is delighted to release the findings with local and overseas Chinese martial arts masters, followed by an exhibition to showcase precious historical documents. Martial arts enthusiasts are welcomed to join the event and engage in a virtual journey to meet Ving Tsun and Tai Chi grandmasters.



Online Registration (Registration required):

https://www3.hksyu.edu/eform/view.php?id=2121627

To provide students with valuable exposure to the day-to-day operations and potential career paths of Radio Television Hong Kong (RTHK),Hong Kong’s sole public service broadcaster, RTHK conducts a seminar to extend a warm welcome to students from all majors to join. Speakers from different divisions will share insights covering radio, television, and new media platforms.
Date: 22 January (Monday)
Time: 2:45pm - 4pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Speakers from RTHK

1. Mr. CHAN Wing-kam, representative from TV & Corporate Division
2. Mr. Echo CHENG, representative from Radio & Corporate Programming Division, Chinese Programme Service
3. Mr. YUM Shun-hei, representative from News & Current Affairs Section
4. Ms. TO Nga-li, representative from News & Current Affairs Section
5. Mr. Archie WONG, representative from Production Service Division

Language: Cantonese

*Free seating

Organized by: Department of Journalism and Communication, Hong Kong Shue Yan University

組織傳播 傳遞美意

日期: 2024年1月9日 (星期二)
時間: 下午2:45-4:30
地點: 香港樹仁大學研究院綜合大樓RLG208

嘉賓：

陳志明神父
天主教聖母無原罪主教座堂的主任司鐸
天使花園的發起人
倡議維護生命
太極靈修的創辧人
「天主傳人」發起人、公教藝人的推廣者

余香凝
香港藝人、「天主傳人」成員

How to Become a Professional Manager and Entrepreneur

Date: Dec 5, 2023 (Tuesday)
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Mr. Arthur Chan
Founder and CEO
Snowballasia


Language: Cantonese
Registration required for non-journalism students to join the live webinar session
(All journalism students will obtain the webinar link via Moodle)

Arthur’s career has always revolved around "Globalization" ,"The Internet" , and"Startup" as key
themes. After Arthur's graduation from the university (which was also not long after China
joined the World Trade Organization), he participated in global supply chain management
projects in China and gained experience in factory export trade. Subsequently, he even
represented Fortune 500 clients and successfully implemented numerous production projects in
China and various Asian countries.

Later on, Arthur switched his career path and joined iClick (ICLK: NASDAQ) - a Hong Kong-based
startup - as an early member in 2009. He pioneered the Asian internet marketing platform and
became the General Manager for iClick in Hong Kong in 2014. In 2016, Arthur moved to the big
data company Vpon as the Group COO, assisting the company in its globalization efforts. During
the COVID-19 pandemic in 2020, he successfully facilitated a $40 million Series C funding for the
company in Japan and South Korea. This helped Vpon establish its presence in several Asian
markets in the field of big data and mobile marketing advertising platforms.

Arthur has also been actively involved in nurturing talent and elevating the industry's workforce.
He serves as the Vice Chairman of the non-profit international association - iab Hong Kong, and
has successfully connected with leading universities in Hong Kong, over 100 internet companies,
and the digital departments of major enterprises. In September 2023, he successfully organized
an AI Marketing Summit that brought together 800 Chinese and Western elite professionals
within the industry. Recently, Arthur has once again challenged himself and established a
consulting company called Snowball, specialize in assisting tech startups to grow and expand
internationally. He aims to share his experience

In Broad Daylight
Date: Nov 21, 2023 (Tuesday)
Time: 2:00pm - 3:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Lawrence KAN Kwan-chun
(Director & Writer, In Broad Daylight)

Iris TONG Chui-ping (Writer, In Broad Daylight)

LI Cheuk-fung (Writer, In Broad Daylight)

Abstract: Based on true events, In Broad Daylight (2023) reveals a little-known truth about residential care homes for the disabled hiding beneath the headlines with the help of a news organization’s investigative journalism unit . In the sharing session, the Lawrence's production team will share their core values of telling the cruel story with journalistic students.

Language: Cantonese

Registration required for HKSYU students and staff to join the event:
https://www3.hksyu.edu/eform/view.php?id=2056146

(Tickets are subject to availability on a first-come-first-served basis.)

Enquiries:
Please contact: Mr. Vincent Ho

Date: Nov 18, 2023 (Saturday)
Time: 10:00am-16:45pm
Venue: RLG208
Please click in to read event detail

AI Powered Influencer Marketing
Date: Nov 7, 2023 (Tuesday)
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Mr. Rudy Chan
Founder & COO
Cloudbreakr

The New Era of Journalism
Date: Oct 17, 2023 (Tuesday)
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Mr. Francis Ng
Head of Homepage and News
Yahoo Hong Kong

The Future Development of E-Sports
Date: Sep 19, 2023 (Tuesday)
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208
Guest:
Mr. Eric Yeung Chuen-Sing
Founding President
Esports Association Hong Kong

As part of the research project of Chinese Martial Arts and Sports Culture Communication, the Department organized a training camp at the campus on July 5. Award-winning film director Vicky Wong Wai-kit, also a JMC alumni and a part-time lecturer, gave a lecture on how to shoot and create short films in front of a full house of audience.

Screening and discussion of drama productions of the Department of Journalism and Communication, Hong Kong Shue Yan University.

Date: 2023-5-16
Time: 14:30-17:30
Venue: RLG 208, Research Complex, Hong Kong Shue Yan University

Promoting Urban Sustainability through Moving Images
Date: Mar 14, 2023
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208
Guest:
Dr. Chloe LAI
Producer and co-director of The Limbo of A Plastic Bottle
Head of Integer Urban Sustainability, The Oval Partnership

How to Sustain Professional News in the Digital Era?
Date: Feb 28, 2023
Time: 2:45pm-5:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Prof. Clement So
Associate Dean (Interdisciplinary Programmes),
Faculty of Social Science, Chinese University of Hong Kong

Prof. Raymond Li
Head of the Department of Journalism
Hong Kong Baptist University

Mr. Loh Chan
CEO, ASI Analytics & Media Ltd

Date： Feb 22, 2023
Time：14:45 - 15:45
Venue：Hong Kong Shue Yan University Research Complex RLG208
Topic：The Future of Public Relations: Top HK PR Trends for 2023
Speaker：
Dr. CHAN, Yuk Kuen Quinton
Part-time Senior Lecturer
Language： Cantonese

Date：Jan 31, 2023
Time：14:45 - 15:45
Venue：Virtual（Zoom）
Topic：Career in the Arts Industry
Speaker：K11 Art Foundation Learning & Engagement Team
Content：Find out how a non-profit art organisation fosters the development of contemporary art through exhibitions, artist residencies, and educational programmes. Learn more about career opportunities in the arts industry and in K11 Art Foundation's upcoming art programmes.

Date： Nov 8* to 19 2022
Language： Cantonese
Venue：Hong Kong Shue Yan University Research Complex RLG208

Date： Nov 8, 2022 (Tue)
Time：14:30-17:30
Language： Cantonese
Venue： Hong Kong Shue Yan University Lady Lily Shaw Hall

日期：2022年10月18日（星期二）
時間：下午5:30-6:30
模式：ZOOM會議

講者︰黃仲鳴教授（香港樹仁大學新聞及傳播學系教授）

日期：2022年10月15日（星期六）
時間：下午2:30-4:00
地點：灣仔莊士敦道30號地庫天地圖書展覽廳

講題一：引無數英雄競折腰——三毫子小說的作者群

講者︰黃仲鳴教授（香港樹仁大學新聞及傳播學系教授）

網上報名，免費參加：http://web.cosmosbooks.hk/Default.aspx?ID=1407

What is “CorpComm” in the real world?

Date: Oct 11, 2022
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Ms. Katty Yeung
Co-Owner and Head of Group Corporate Communications and Marketing Communications (Enterprise Solutions), HKBN Group

Language: Cantonese
Registration required for non-journalism students to join the live webinar session
(All journalism students will obtain the webinar link via Moodle)

The Department will hold an academic conference this autumn on the theme of “The Communications on Chinese Martial Arts and the Culture of Sports”. It will take place at Hong Kong Shue Yan University on November 8, 2022 with researchers, scholars, students and industry leaders sharing their insights on advancing the role of communications in sports and Chinese martial arts.

Opportunities under a Thriving Culture of Sports

Date: Sept 20, 2022
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Mr. Zen Wei Peu, Derek
Chairman, Road King Infrastructure Limited
Chairman, Build King Holdings Limited
Vice Chairman and Chief Executive Officer, Wai Kee Holdings Limited

Host:
Mr. HO Yung Sang, Vincent

Do we have a policy to nurture youth talents?
In conversation with Mr. Benson Luk, Legislative Council member and Chief Strategy Officer of the Chairman’s Office at Lai Sun Group

Date: April 12, 2022
Time: 2:45pm-4:30pm
Venue: Live webinar

Guest:
Mr. Benson Luk, Legislative Council member and Chief Strategy Officer of the Chairman’s Office at Lai Sun Group

Opportunities and Challenges for Media and Public Relations
In conversation with Ms. Fiona Wan, Corporate Communication Director, New World Development Company Limited

Date: Mar 1, 2022
Time: 2:45pm-4:30pm
Venue: Live webinar

Guest:
Ms. Fiona Wan (Corporate Communication Director of New World Development Company Limited)

Host:
Mr. Vincent Ho

A journey of a DJ who becomes a film director
In conversation with Mr. Coba Cheng
Hong Kong cross-media creator, film director and screenwriter

Date: Feb 8, 2022
Time: 2:45pm-4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Mr. Coba Cheng
Hong Kong cross-media creator, film director and screenwriter
Host:
Mr. Sin Ho Yin, Kalton

Beyond Conspiracy: Building a “slashie” career
In conversation with
Mr. Cheng Tse Sing, Timothy
Hong Kong actor, RTHK presenter

Date: Dec 7, 2021
Time: 2.45pm-4.30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:
Mr. Cheng Tse Sing, Timothy
Hong Kong actor, RTHK presenter

Host:
Dr. Lee Ka Man, Kaman
Head of Department of Journalism and Communication, Hong Kong Shue Yan University 

Turning a Print Magazine into a Digital Archive:
opportunities and challenges
In conversation with
Mr. Wong Sui Keung
Editor, New Martial Hero Magazine

Ms. Wan Shuk Chun
Proprietor, New Martial Hero Magazine

Mr. Leung Kwok Fung, Andy
Head Coach, Practical Shaolin Martial Art Society

Opportunities and Challenges for Health Communication
In conversation with Dr. Joseph KY Tsang, infectious disease specialist

Guest: Dr. Joseph KY Tsang

Commercial Photography in Digital Era
In conversation with six leading commercial photographers

Guest:
Mr. Teddy Ng (HKIPP President)
Mr. Carl Tsang (HKIPP Vice President)
Mr. Jazz Chan (HKIPP Secretary)
Mr. Fung Tsang (HKIPP Vice Secretary)
Mr. Kwan Kai Wing (HKIPP Executive Committee Member)
Mr. Yankov Wong (HKIPP Executive Committee Member)

Host:
Mr. Leo Cheng (Senior Photojournalist)

Staying Afloat: Lessons we learnt in fashion publishing
In conversation with
Mr. Lap Wong, Chief Editor, SCMP Hearst ELLEMEN
Mr. Ken Law, Associated Content Director, Fashion, SCMP Hearst ELLEMEN

Guest:
Mr. Lap Wong (Chief Editor, SCMP Hearst ELLEMEN)
Mr. Ken Law (Associated Content Director, Fashion, SCMP Hearst ELLEMEN)

Host:
Mr. Vincent Ho (Lecturer, Department of Journalism and Communication, Hong Kong Shue Yan University)

The Boundaries of Journalism?

Guests:
Dr. Chi-kit Chan (Associate Professor, School of Communication, Hang Seng University of Hong Kong)
Ms. Bonnie Chiu (Senior Lecturer, Department of Journalism, Hong Kong Baptist University)
Mr. Kenneth Kwok (Chief Superintendent of Police Public Relations Branch)
Mr. Chris Yeung (Chairman of Hong Kong Journalists Association)
Host:
Dr. Kaman Lee (Head of Department of Journalism and Communication, Hong Kong Shue Yan University)
(in alphabetical order)

Challenges of Corporate PR in the New Age
In conversation with Mr. Thomas Chan,
Founder and Director of Yuan Tung Financial Relations Limited

Guest: Mr. Thomas Chan
(Founder and Director of Yuan Tung Financial Relations Limited)
Host: Ms. Crystal Chan
(Corporate Affairs Manager of K. Wah Group)

Commercial Photography and Creativity
In conversation with Mr. Felix So,
Ex-president of HKIPP

Guest: Mr. Felix So (Ex-president of HKIPP)
Host: Mr. Leo Cheng (Senior Photojournalist)

Social Responsibility in Films
In conversation with Mr. Kiwi Chow,
Director of Beyond the Dream and Ten Years

Guest:
Mr. Kiwi Chow (Director of Beyond the Dream and Ten Years)
Host:
Mr. Vicky Wong (Director of Trivisa)