Digital Journalism

The Digital Journalism concentration aims to equip students with essential knowledge and techniques to face the challenges provoked by the ever-changing, digitalized journalistic and communication working contexts. Students who opt for this concentration would have the opportunity to further enhance their understanding of how the digitization of communication process dynamically influences journalistic practices today. 

Public Relations and Advertising

The Public Relations and Advertising concentration aims to nurture future professionals and talents in public relations, corporate communications, advertising, and digital communications. Through professional training in problem-solving, strategic planning, and the execution of digital communications techniques, students who opt for this concentration would have the opportunity to deliver audience-focused communications strategies and solutions in the technologically driven media landscape.

Visual Production and New Media

The Visual Production and New Media concentration aims to provide students with a solid foundation of audio-visual production training together with the elements of new media such as online communication application, computer graphic and animation design as well as uses of immersive technology. Students will be offered professional training on content production of both fiction (e.g. drama, entertainment and creative media) and non-fiction (e.g. news feature and documentary) nature. They will also enhance their skills in developing creative idea and applying them across conventional and digital platforms.