Programme Objectives

The programme
  • to offer students a concrete foundation for their life career in the digital age;
  • to provide a broad knowledge base in Humanities and Social Sciences;
  • to give up-to-date and professional skills in processing news and mass communication content;
  • to increase students’ awareness of ethical issues in mass communication;
  • to enhance students’ competence in written and oral communication in Chinese and English;
  • to help students develop a critical, independent, and analytical mind;
  • to encourage students’ creativity through practical workshops and internship in mass communication organizations;
  • to enable students to understand and explicate the relationship between social, cultural and economic factors and their impacts on the mass communication process in the digital age;
  • to let students know the significance of media convergence in the process of global communication.

Programme Learning Outcome

The programme aims to provide graduates the ability to:
  • demonstrate deep knowledge and understanding of the mass communication process;
  • plan and produce high quality productions for different forms of mass media;
  • work independently and, on their own initiative, carry out day-to-day journalistic practices;
  • express themselves competently and appropriately in Chinese and English;
  • provide a critical analysis of the existing forms and content of mass communication;
  • understand the development and application of new media to the mass communication industry;
  • design and carry out independent research in the areas of journalism and mass communication for further studies.