Programmes

to offer students a concrete foundation for their life career in the digital age;
to provide a broad knowledge base in Humanities and Social Sciences;
to give up-to-date and professional skills in processing news and mass communication content;
to increase students’ awareness of ethical issues in mass communication;
to enhance students’ competence in written and oral communication in Chinese and English;
to help students develop a critical, independent, and analytical mind;
to encourage students’ creativity through practical workshops and internship in mass communication organizations;
to enable students to understand and explicate the relationship between social, cultural and economic factors and their impacts on the mass communication process in the digital age;
to let students know the significance of media convergence in the process of global communication.

demonstrate deep knowledge and understanding of the mass communication process;
plan and produce high quality productions for different forms of mass media;
work independently and, on their own initiative, carry out day-to-day journalistic practices in Hong Kong and Mainland China;
express themselves competently and appropriately in Chinese and English;
provide a critical analysis of the existing forms and content of mass communication;
understand the development and application of new media to the mass communication industry;
design and carry out independent research in the areas of journalism and mass communication for further studies.