Events
JMC Talk
延展實境（XR）科技的商業和藝術無限機遇
“Extended Reality (XR)’s Endless Opportunities for Business and Art”
日期：2024年11月5日(星期二)
時間：下午2:30-5:00
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心
嘉賓：
淘滿勳先生 Mr. Terry Dao
馮正文先生 Mr. Dino Fung
吳妮娜博士 Dr. Camellia Ng
主持：
蘇啟智先生Mr. Edgar So
語言：廣東話
（新傳系同學將在Moodle收到登入連結）
JMC Talk
ESG永續存在：對公共關係與企業傳訊的意義/影響
ESG is Here for Good: Implications for PR and Corporate Communications
日期：2024年10月15日(星期二)
時間：下午2:45-4:30
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心
嘉賓：
冼敬雯小姐 Ms. Kelly Sin
楊嘉樂小姐 Ms. Carol Yeung
語言：廣東話
（新傳系同學將在Moodle收到登入連結）
JMC Talk
如何與AI共舞
Tangoing with AI
日期：2024年9月24日（星期二）
時間：下午2:45-4:30
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心
主講嘉賓：
李鑒泉先生
三公控股董事總經理
語言：廣東話
（新傳系同學將在Moodle收到登入連結）
Advertising workshop
“Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising”
Date: 10 July 2024 (Wed)
Time: 14:30-17:00 (HKT)
Speakers:
Prof. Ben LOWE, Professor of Marketing, Kent Business School, University of Kent, UK (online participation)
Chi Sing LEUNG (Rudi), Founder & Director, Hungry Digital Limited, Hong Kong
Venue:
Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502
Session 1 (available at HKSYU only)
Hands-on practice of an immersive tech game designed by the project team (Language: Cantonese, supplemented with English)
Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English; supplemented with Cantonese)
Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University
Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University
Join now:
https://dtmc.hksyu.edu/promotion/advertising-workshop/
Enquiry:
dtmc2024@hksyu.edu
This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)
News
2024 Campus News Awards
Big congratulations to our students from the department’s on-campus internship platform Shuo Online, who recently earned the Merit Prize for “Best News Video” at the 2024 Campus News Awards hosted by China Daily. Their work exemplifies the professionalism of our students and the department’s dedication to nurturing future journalists capable of shaping the future media landscape. Deputy Chief Secretary Mr. Cheuk Wing-hing, who presented the awards, praised quality journalism and stressed the importance of accurate, balanced reporting in promoting social progress.
JMC Talk: Mr. Terry Dao, Mr. Dino Fung and Dr. Camellia Ng
Leading experts of Extended Reality (XR) technology have joined us at the JMC Talk on Nov 5, 2024, to discuss the opportunities in business and art with XR. Mr. Terry Dao, founder and president of the Hong Kong XR Association, emphasized the diverse roles in the XR industry, from artistic creators to business strategists and intermediaries bridging the two. Mr. Dino Fung, a partner of XRE Technology Startup, highlighted the importance of audience preparation in immersive experiences, noting that technology enhances but creativity drives engagement. HKSYU Assistant Professor of Sociology Dr. Camellia Ng, underscored XR’s role in cultural preservation, citing its use in restoring Notre-Dame Cathedral after the 2019 fire.
HKSYU signed MOU with Hong Kong XR Association
The University has formalized its collaboration with the Hong Kong XR Association through a Memorandum of Understanding (MOU) exchange ceremony, held at the campus on Nov 5, 2024. Dr. Jason Chow, HKSYU Vice President (Administration), highlighted the significance of academia-industry partnerships in cultivating talent for the creative industries, and expressed hopes for future collaborative projects integrating Extended Reality (XR) and Artificial Intelligence (AI) fields from cultural preservation to multimedia production and game design. Mr. Terry Dao, founder and president of the Hong Kong XR Association, pledged ample internship opportunities for our students to support XR innovation.
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