Events
Advertising workshop
“Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising”
Date: 10 July 2024 (Wed)
Time: 14:30-17:00 (HKT)
Speakers:
Prof. Ben LOWE, Professor of Marketing, Kent Business School, University of Kent, UK (online participation)
Chi Sing LEUNG (Rudi), Founder & Director, Hungry Digital Limited, Hong Kong
Venue:
Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502
Session 1 (available at HKSYU only)
Hands-on practice of an immersive tech game designed by the project team (Language: Cantonese, supplemented with English)
Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English; supplemented with Cantonese)
Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University
Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University
Join now:
https://dtmc.hksyu.edu/promotion/advertising-workshop/
Enquiry:
dtmc2024@hksyu.edu
This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)
Public relations workshop
Existing and Future Public Relations Strategies Using Artificial Intelligence and Digital-driven Experiential Technology
Date: 12 June 2024 (Wed)
Time: 14:30-17:00 (HKT)
Speakers:
Prof. Rita MEN, University of Florida, USA
Lewis FUNG, Managing Director, SenseTime Hong Kong(商湯科技), Asia Business Group
Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502
Session 1 (available at HKSYU only)
Hands-on practice of an AR event management app designed by the project team (Language: Cantonese, supplemented with English)
Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English)
Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University
Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University
Enquiry: dtmc2024@hksyu.edu
This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)
「香港電影人。情。未。」講座
日期：2024年6月7日(星期五)
時間：下午2時至4時30分
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心
環節（一）
「說故事的人」變化
講者：金馬奬最佳男主角艾廸 講題：電影演員的自我修養
講者：金像獎最佳導演黃偉傑 講題：電影導演的自我修養
環節（二）
跨學科硏究：社會學家拆解電影造就不同層次感染力
講者：樹仁大學社會學系張少強教授
環節（三）
問答環節
嘉賓主持：
李家文博士 樹仁大學新聞與傳播學系系主任
李展鵬博士 澳門大學傳播系助理教授
語言：廣東話
有意參加者須透過登記連結報名，成功報名者將會收到電郵回覆確認。
新傳講座
香港民意調查的現況、機遇和挑戰
Tango with Time: Public Opinion Research in HK
日期：2024年4月9日(星期二)
時間：下午2:45-4:30
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心
嘉賓講者：
香港城市大學公共及國際事務學系 鄭煒教授
香港大學新聞及傳媒研究中心 傅景華教授
嘉賓主持：
香港樹仁大學新傳系助理教授 梁家權博士
語言：廣東話
（新傳系同學將在Moodle收到登入連結）
有意參加者請即登記以取得網上直播連結
News
Chuen Yuen First Primary School pupils explore media literacy at HKSYU
More than 100 pupils from Chuen Yuen First Primary School visited the University campus at Braemar Hill on June 20, 2024, for an introduction to media literacy. Hosted by HKSYU Jockey Club Multimedia Production Centre, the event featured Hong Kong’s first virtual reality showcase of a live reporting scenario (a fire scene), offering an immersive learning experience. Students and guests also had the opportunity to step into the shoes of a KOL in a professional studio setting.
SYUJC Newsletter Jun Edition
The latest SYUJC Newsletter features the sharing by JC alumna Ling Lam, who is currently the Assistant Managing Editor at “TOPick” news website under Hong Kong Economic Times. Ling has served as the consultant to our student publication “Our Voice” since 2020 and was pivotal in helping the publication go digital. She was also an editorial team member of “Our Voice” before she graduated in 2008. The newsletter also covers the presentation of Dr. Liang Jingwen Memorial Scholarship, and JC students visiting the film sets of “Warriors Within 2”, a TV series directed by JC alumni Vicky Wong.
Workshop on PR strategies using AI
As part of the research project on Digital Marketing Communications, the Department hosted a public relations workshop on June 12, 2024, featuring Prof. Rita Men from the University of Florida, U.S., and Mr Lewis Fung, managing director of SenseTime Hong Kong. The workshop discussed the fresh challenges of applying digital technology in the public relations industry and how artificial intelligence can enhance efficiency in a “people-centered” PR environment. The project, funded by the Research Grant Council, is led by Associate Department Head Dr. Crispy Tong.
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