Events
Advertising workshop
“Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising”
Date: 10 July 2024 (Wed)
Time: 14:30-17:00 (HKT)
Speakers:
Prof. Ben LOWE, Professor of Marketing, Kent Business School, University of Kent, UK (online participation)
Chi Sing LEUNG (Rudi), Founder & Director, Hungry Digital Limited, Hong Kong
Venue:
Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502
Session 1 (available at HKSYU only)
Hands-on practice of an immersive tech game designed by the project team (Language: Cantonese, supplemented with English)
Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English; supplemented with Cantonese)
Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University
Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University
Join now:
https://dtmc.hksyu.edu/promotion/advertising-workshop/
Enquiry:
dtmc2024@hksyu.edu
This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)
Public relations workshop
Existing and Future Public Relations Strategies Using Artificial Intelligence and Digital-driven Experiential Technology
Date: 12 June 2024 (Wed)
Time: 14:30-17:00 (HKT)
Speakers:
Prof. Rita MEN, University of Florida, USA
Lewis FUNG, Managing Director, SenseTime Hong Kong(商湯科技), Asia Business Group
Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502
Session 1 (available at HKSYU only)
Hands-on practice of an AR event management app designed by the project team (Language: Cantonese, supplemented with English)
Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English)
Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University
Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University
Enquiry: dtmc2024@hksyu.edu
This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)
「香港電影人。情。未。」講座
日期：2024年6月7日(星期五)
時間：下午2時至4時30分
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心
環節（一）
「說故事的人」變化
講者：金馬奬最佳男主角艾廸 講題：電影演員的自我修養
講者：金像獎最佳導演黃偉傑 講題：電影導演的自我修養
環節（二）
跨學科硏究：社會學家拆解電影造就不同層次感染力
講者：樹仁大學社會學系張少強教授
環節（三）
問答環節
嘉賓主持：
李家文博士 樹仁大學新聞與傳播學系系主任
李展鵬博士 澳門大學傳播系助理教授
語言：廣東話
有意參加者須透過登記連結報名，成功報名者將會收到電郵回覆確認。
新傳講座
香港民意調查的現況、機遇和挑戰
Tango with Time: Public Opinion Research in HK
日期：2024年4月9日(星期二)
時間：下午2:45-4:30
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心
嘉賓講者：
香港城市大學公共及國際事務學系 鄭煒教授
香港大學新聞及傳媒研究中心 傅景華教授
嘉賓主持：
香港樹仁大學新傳系助理教授 梁家權博士
語言：廣東話
（新傳系同學將在Moodle收到登入連結）
有意參加者請即登記以取得網上直播連結
News
SYUJC Newsletter Aug Edition
The latest edition of the SYUJC newsletter featured JC alumni of 2009 Patrick Ng, who currently works as a Senior Digital News Editor for Chinese newspaper am730. A former editor-in-chief of student internship website Shuo Online, Ng devotes his career in journalism after graduation and specializes in areas such as sports, international and China-related news editing and reporting. He spoke highly of the family-like environment during his university life, and said it helped built a strong-bond social and career network. The newsletter also covered the Department’s summer events, including a seminar on Hong Kong films with JC alumni and award-winning director Vicky Wong joining us as a speaker.
Media Training Class under the E-League Programme
The Department welcomed more than 20 secondary school students on August 1, 2024, to our media training class organized under the E-League Programme by the Eastern District Office. Participants were brought to the real-world live reporting scenario through a VR immersive learning experience, in which they learnt how to make ethical news judgments. Running on its fourth year, the Department aspires to promote media literacy among the younger generation in a local context.
SYUJC Newsletter Jul Edition
In the July edition of SYUJC Newsletter, JC alumni of 2006 Calvin Lam, who now also serves as the consultant of SYUJC Radio, recounted his experiences as a student and how the professional training in journalism and mass communication equipped him into an illustrious career. Today a renowned host of commercial and charity events, Calvin said his story is a vivid demonstration of how enjoying university life, as well as studying hard, are keys to realizing one’s dreams. The newsletter also covered the summer events of the Department’s academic research projects.
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