Ms. Katty Yeung

Ms. Katty Yeung graduated from the department of Translation and Interpretation from Lingnan University in Hong Kong, and also studied in Foreign Languages from Tsinghua University, Beijing. Katty is now a proud Co-Owner of HKBN.

Katty’s journey in marketing and communications first began from her training as a translator and interpreter specialising in the articulation of English to Cantonese and Mandarin. Despite attaining success as a conference interpreter, she recalls being profoundly attracted by how messages can bridge and empower businesses to present ideas more concisely and achieve their objectives. And after reinventing herself as a marketing and communications professional, Katty served a number of brands and organisations in industries which included utilities, logistics, finance, the public sector and non-profits, with her responsibilities covering the strategy development for media relations, public affairs, issues and crisis management, events marketing, digital and social channels management.

As a trainer in media relations, she also imparts her knowledge and experiences to help organisations become better at guiding their brands through traditional and new media environments
 

Enquiries:
Please contact Ms. Jenny Li

Organised by:
Department of Journalism and Communication, Hong Kong Shue Yan University

新傳講座
「寫到」就「收到」？一探現實中的企業傳訊

日期: 2022年10月11日 (星期二)
時間: 下午2:45-4:30
地點: 樹仁大學研究院綜合大樓RLG208