What is “CorpComm” in the real world?
Date: Oct 11, 2022
Venue: Hong Kong Shue Yan University Research Complex RLG208
Ms. Katty Yeung
Co-Owner and Head of Group Corporate Communications and Marketing Communications (Enterprise Solutions), HKBN Group
Registration required for non-journalism students to join the live webinar session
(All journalism students will obtain the webinar link via Moodle)
Ms. Katty Yeung
Ms. Katty Yeung graduated from the department of Translation and Interpretation from Lingnan University in Hong Kong, and also studied in Foreign Languages from Tsinghua University, Beijing. Katty is now a proud Co-Owner of HKBN.
Katty’s journey in marketing and communications first began from her training as a translator and interpreter specialising in the articulation of English to Cantonese and Mandarin. Despite attaining success as a conference interpreter, she recalls being profoundly attracted by how messages can bridge and empower businesses to present ideas more concisely and achieve their objectives. And after reinventing herself as a marketing and communications professional, Katty served a number of brands and organisations in industries which included utilities, logistics, finance, the public sector and non-profits, with her responsibilities covering the strategy development for media relations, public affairs, issues and crisis management, events marketing, digital and social channels management.
As a trainer in media relations, she also imparts her knowledge and experiences to help organisations become better at guiding their brands through traditional and new media environments
Please contact Ms. Jenny Li
Department of Journalism and Communication, Hong Kong Shue Yan University
日期: 2022年10月11日 (星期二)