【數碼營銷傳播的回顧及未來研究方向：學界與業界的跨學科對談】

Public relations workshop

“Existing and Future Public Relations Strategies Using Artificial Intelligence and Digital-driven Experiential Technology”

Date: 12 June 2024 (Wed)

Time: 14:30-17:00 (HKT)

 

Speakers:

Prof. Rita MEN, University of Florida, USA

Lewis FUNG, Managing Director, SenseTime Hong Kong(商湯科技), Asia Business Group

 

Venue:

Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502

 

Session 1 (available at HKSYU only)

Hands-on practice of an AR event management app designed by the project team (Language: Cantonese, supplemented with English)

 

Session 2 (HKSYU + live webinar available)

Speaker sharing (Language: English)

 

Organizer: 

Department of Journalism and Communication, Hong Kong Shue Yan University

 

Co-organizers:

- Department of Marketing, The Hang Seng University of Hong Kong

- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University 

Join now: 
https://dtmc.hksyu.edu/promotion/public-relations-workshop/

Enquiry:
dtmc2024@hksyu.edu
 

This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)