【數碼營銷傳播的回顧及未來研究方向：學界與業界的跨學科對談】

Advertising workshop

“Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising”
 

Date: 10 July 2024 (Wed)

Time: 14:30-17:00 (HKT)

 

Speakers:

Prof. Ben LOWE, Professor of Marketing, Kent Business School, University of Kent, UK (online participation)

Chi Sing LEUNG (Rudi), Founder & Director, Hungry Digital Limited, Hong Kong

 

Moderator:

Dr. Fanny CHAN Fong-yee, Head & Associate Professor, Department of Marketing, The Hang Seng University of Hong Kong

 

Venue:

Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502

 

Session 1 (available at HKSYU only)

Hands-on practice of an immersive tech game designed by the project team (Language: Cantonese, supplemented with English)

 

Session 2 (HKSYU + live webinar available)

Speaker sharing (Language: English; supplemented with Cantonese)

 

 

 

Organizer: 

Department of Journalism and Communication, Hong Kong Shue Yan University

 

Co-organizers:

- Department of Marketing, The Hang Seng University of Hong Kong

- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University 

Join now: 
https://dtmc.hksyu.edu/promotion/advertising-workshop/

Enquiry:
dtmc2024@hksyu.edu
 

This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)