JMC Talk

AI Powered Influencer Marketing

 

 

Date: Nov 7, 2023 (Tuesday)

Time: 2:45pm-4:30pm

Venue: Hong Kong Shue Yan University Research Complex RLG208

Guest:

Mr. Rudy Chan

Founder & COO

Cloudbreakr

 

Language: Cantonese

Registration required for HKSYU students and staff to join the live webinar session

(All journalism students will obtain the webinar link via Moodle)

 

Rudy Chan is the co-founder and Chief Operating Officer of Cloudbreakr, a leading startup specializing in social media analytics for influencers. Since its inception in 2015, he has led the team focusing on the Hong Kong and Southeast Asia markets, establishing collaborative relationships with industry leaders, such as digital marketing companies and major brands. Through in-depth data analysis, they assist businesses in more effectively allocating their influencer marketing budgets. The company was among the first to enter the Southeast Asian influencer data market and has successfully secured investments from Alibaba, Sequoia Capital's HKX, as well as top-10 Thai tycoons. Currently, Cloudbreakr has expanded its service coverage to include Singapore, Malaysia, and Thailand. Its major clients include HSBC, Procter & Gamble, L'Oréal, the Hong Kong Jockey Club, Estée Lauder, and the Jardine Group among others.

 

Register for webinar meeting:

 

Enquiries:

Please contact: Mr. Vincent Ho

 

Organised by:

Department of Journalism and Communication, Hong Kong Shue Yan University

 

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新傳講座

 

人工智能網紅行銷趨勢

 

 

日期: 2023年11月7日 (星期二)

時間: 下午2:45-4:30

地點: 香港樹仁大學研究院綜合大樓RLG208 

嘉賓：

陳慶達先生

騰浪科技創辦人和營運總監

語言：廣東話

有意參加者請即登記以取得網上直播連結

（新傳系同學將在Moodle收到登入連結）

 

陳慶達是騰浪科技有限公司（Cloudbreakr）的共同創辦人和營運總監，該公司是一家專注於網紅社交媒體分析的領先初創企業。自2015年成立以來，他帶領的團隊專注於香港和東南亞市場，與行業領袖如數字營銷公司和大型品牌建立合作關係。通過深入的數據分析，他們幫助企業更有效地配置網紅營銷預算。該公司最年已開始打入東南亞網紅數據市場的企業，還成功地獲得了阿里巴巴、紅杉資本旗下的HKX以及泰國前10名首富的投資。現在，騰浪科技的服務範圍已擴展到新加坡、馬來西亞和泰國，主要客戶包括滙豐、寶潔、歐萊雅、香港賽馬會，雅思蘭黛及怡和集團等等。

 

網上登記：

 

電郵聯絡：何戎笙先生

 

主辦機構：

香港樹仁大學新聞與傳播學系