Events
JMC Talk
ESG永續存在：對公共關係與企業傳訊的意義/影響
ESG is Here for Good: Implications for PR and Corporate Communications
日期：2024年10月15日(星期二)
時間：下午2:45-4:30
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心
嘉賓：
冼敬雯小姐 Ms. Kelly Sin
楊嘉樂小姐 Ms. Carol Yeung
語言：廣東話
（新傳系同學將在Moodle收到登入連結）
JMC Talk
如何與AI共舞
Tangoing with AI
日期：2024年9月24日（星期二）
時間：下午2:45-4:30
地點：香港樹仁大學研究院綜合大樓RLG208賽馬會多媒體製作中心
主講嘉賓：
李鑒泉先生
三公控股董事總經理
語言：廣東話
（新傳系同學將在Moodle收到登入連結）
Advertising workshop
“Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising”
Date: 10 July 2024 (Wed)
Time: 14:30-17:00 (HKT)
Speakers:
Prof. Ben LOWE, Professor of Marketing, Kent Business School, University of Kent, UK (online participation)
Chi Sing LEUNG (Rudi), Founder & Director, Hungry Digital Limited, Hong Kong
Venue:
Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502
Session 1 (available at HKSYU only)
Hands-on practice of an immersive tech game designed by the project team (Language: Cantonese, supplemented with English)
Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English; supplemented with Cantonese)
Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University
Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University
Join now:
https://dtmc.hksyu.edu/promotion/advertising-workshop/
Enquiry:
dtmc2024@hksyu.edu
This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)
Public relations workshop
Existing and Future Public Relations Strategies Using Artificial Intelligence and Digital-driven Experiential Technology
Date: 12 June 2024 (Wed)
Time: 14:30-17:00 (HKT)
Speakers:
Prof. Rita MEN, University of Florida, USA
Lewis FUNG, Managing Director, SenseTime Hong Kong(商湯科技), Asia Business Group
Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502
Session 1 (available at HKSYU only)
Hands-on practice of an AR event management app designed by the project team (Language: Cantonese, supplemented with English)
Session 2 (HKSYU + live webinar available)
Speaker sharing (Language: English)
Organizer:
Department of Journalism and Communication, Hong Kong Shue Yan University
Co-organizers:
- Department of Marketing, The Hang Seng University of Hong Kong
- School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University
Enquiry: dtmc2024@hksyu.edu
This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)
News
JMC Talk: Lierence Li
The JMC Talk on September 24, 2024 invited Lierence Li, HKSYU’s alumnus and Managing Director at Market Hubs, shared insights on artificial intelligence (AI). Li believes that using open AI tools such as ChatGPT can help reporters in their work. Students with journalistic backgrounds can leverage AI tools better than others because they can use the 5W1H method to ask questions and give precise commands to refine the results. This talk sparked new ideas and helped students understand the transformative power of AI in shaping industries and everyday life.
SYUJC Newsletter Aug Edition
The latest edition of the SYUJC newsletter featured JC alumni of 2009 Patrick Ng, who currently works as a Senior Digital News Editor for Chinese newspaper am730. A former editor-in-chief of student internship website Shuo Online, Ng devotes his career in journalism after graduation and specializes in areas such as sports, international and China-related news editing and reporting. He spoke highly of the family-like environment during his university life, and said it helped built a strong-bond social and career network. The newsletter also covered the Department’s summer events, including a seminar on Hong Kong films with JC alumni and award-winning director Vicky Wong joining us as a speaker.
Media Training Class under the E-League Programme
The Department welcomed more than 20 secondary school students on August 1, 2024, to our media training class organized under the E-League Programme by the Eastern District Office. Participants were brought to the real-world live reporting scenario through a VR immersive learning experience, in which they learnt how to make ethical news judgments. Running on its fourth year, the Department aspires to promote media literacy among the younger generation in a local context.
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