JMC Talk
From Learning to Application: What Is AI Changing?
 
Date: Sep 29, 2026
Time: 2:45pm - 4:30pm
Venue: Hong Kong Shue Yan University Research Complex RLG208
 
Guest:
Mr. Paco Chan
Future Direction Education Centre, Director of AI Education & Innovation
 
Miss Alice Lau
Future Direction Education Centre, AI Marketing Programme Trainer
 
Language: Cantonese 
 
 
Mr. Paco Chan
Paco Chan has over 10 years of experience in technology, digital solutions and business management. He has led teams in developing digital projects for companies across different industries. At the Future Direction Education Centre, he focuses on AI education and practical applications of emerging technologies, helping students understand how AI is changing the way we learn, work and solve problems.
 
Miss Alice Lau
Alice Lau has a background in journalism and communication, marketing and public relations, with hands-on experience in brand and digital marketing projects. She currently focuses on the practical use of AI in marketing, including market research, brand strategy, content creation, AI video and GEO. At the Future Direction Education Centre, she develops and teaches AI Marketing programmes that connect classroom learning with real-world business applications.
 
 
Enquiries:
Please contact jour@hksyu.edu

 

Organised by:
Department of Journalism and Communication, Hong Kong Shue Yan University
新傳講座 
從學習到應用:AI正在改變甚麼?
 
日期:2026年9月29日
時間:下午2:45 - 4:30
地點:香港樹仁大學研究院綜合大樓RLG208
 
嘉賓:
陳愷熙先生
未來方針教育中心|AI教育及創新總監
 
劉嘉兒女士
未來方針教育中心|AI Marketing 課程導師
 
 
語言:廣東話
 
 
陳愷熙先生
Paco Chan 擁有逾十年科技、數碼轉型及企業管理經驗,曾帶領科技團隊為不同企業及品牌策劃數碼方案,累積豐富的科技商業化及市場應用經驗。現以未來方針教育中心 AI教育及創新總監身份,致力將AI及新興科技轉化為實際學習與職場能力,推動學生從「學懂知識」走向「懂得應用」,為AI時代建立真正具競爭力的未來技能。
 
劉嘉兒女士
Alice Lau 擁有新聞傳播、市場營銷、公關及初創企業經驗,曾參與創造百萬流量內容及高速增長的YouTube頻道,現專注研究AI於Marketing及品牌傳播的實際應用。作為未來方針教育中心 AI Marketing 課程顧問及導師,她將企業正在應用的AI工作流程帶進課堂,涵蓋市場洞察、品牌策略、內容創作、AI 動畫及GEO,讓學生將AI由「工具」真正轉化為解決問題及創造價值的能力。
 

 

電郵聯絡:jour@hksyu.edu
 
 
主辦機構:
香港樹仁大學新聞與傳播學系