朱子軒 博士
Dr. ZHU Zixuan
Assistant Professor
 
 
Zixuan Zhu is an Assistant Professor in the Department of Journalism and Communication at Hong Kong Shue Yan University. His research lies at the intersection of game studies, film and media studies, and digital culture, with particular interests in Chinese digital games, Wuxia and martial-arts games, participatory fandom, film–game intermediality, and generative AI in the creative industries.
He completed his doctoral studies in Film Studies at the Academy of Film, Hong Kong Baptist University, and was a Visiting Scholar at the University of Southern California. Prior to his academic career, he worked in the news and film industries, with experience in video production and film development. His creative works have been selected for and recognised at several film festivals and competitions, including the Short Film Corner of the Cannes International Film Festival.
 
 
Courses Taught
Audio-Visual Production
Entertainment & Pop Culture Production
Media Content Design and Storytelling
Research Interests
Game Studies and Chinese Digital Games
Wuxia and Martial-Arts Games
Film–Game Intermediality and Transmedia Storytelling
Chinese Cinema
Participatory Fandom and Platform Cultures
Generative AI and Creative Industries
Academic Qualifications
Ph.D. in Film Studies, Academy of Film, Hong Kong Baptist University
M.A. in Producing of Film, Television and New Media, Hong Kong Baptist University
B.A. in Film and Television Management, Beijing Film Academy
Publications
Peer-reviewed Journal Articles
Zhu, Z., Yan, Y., & Lu, D. (2026). Black myth: Wukong in heteroglossia: Video adaptations as articulations and remediated “fan journalism”. Emerging Media, 4(1), 12–33.
Conferences
Zhu, Z. (2025, July). Massively Multiplayer Online Utopia in the Chinese Internet: Wuxia Online Video Games between Government and Internet Giants. SEAA-SNU Anthropology 2025 Conference, Seoul, South Korea.
Zhu, Z. (2025, March). Martial Arts (Wuxia) Indie Gaming: Fan-Made Personalized Utopia Imaginations Shaped by Algorithms and AI. International Conference on Games and Narrative 2025, Waterloo, Canada.
Zhu, Z. (2024, September). The Genesis of Wuxia Gaming: Adaptation, Nationalism, Rebellion, and the Emergence of Early Gaming Communities in the Sinosphere. Chinese Digital Games Research Association (CDiGRA) 2024 Conference, Hong Kong.
Zhu, Z. (2024, June). Chinese Independent Martial Arts Games: Control-resistance, Human-AI Relationship, and Collective Created Digital Utopia. The Association of Chinese and Comparative Literature (ACCL) 2024 Biennial Conference, Hong Kong.
Zhu, Z., & Cheng, Y. (2023, August). Equality Beyond Games: The Revelation of Game Equality to Social Equality. Association for Education in Journalism and Mass Communication (AEJMC) Conference 2023, Washington, DC, United States.
Zhu, Z., & Cheng, Y. (2023, May). Loving China is Like Loving an Idol: Chinese Fandom-Patriotism Visual Products. 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
Cheng, Y., Zhu, Z., & Ni, S. (2023, May). Aggressively Defending the Motherland: Uncovering the Myth of Little Pinks in China. 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
Li, B., & Zhu, Z. (2022, August). Violent Video Games Exposure and Aggressive Behaviors among Chinese Adults: The Roles of Motivation of Violence Rewards, Normative Beliefs about Aggression and Gender. Association for Education in Journalism and Mass Communication (AEJMC) Conference 2022, Detroit, United States.
Zhu, Z. (2022, July). Perfect Spouses in Digital Games: The Impact of Virtual Character Attachment on Traditional Gender Relationships and Marriage in Mainland China. International Association for Media and Communication Research (IAMCR) Conference 2022, Beijing, China.
Zhu, Z. (2022, May). The Myth of the Total Game: The Multiverse of Games. 72nd Annual Conference of the International Communication Association (ICA), Paris, France.
Zhu, Z. (2022, May). Hong Kong and Mainland Chinese Cinema: Centered on the Soil. 72nd Annual Conference of the International Communication Association (ICA), Paris, France.
Zhu, Z. (2021, December). Struggling in Crises: Hong Kong Cinema under the Shadow of the Protests and COVID-19. The 2021 ANPOR-APCA Annual Conference, Bangkok, Thailand.
Zhu, Z. (2021, November). The Cold War Cognition and Gratification in Chinese War Games: The Chinese Version of Command & Conquer: Red Alert 2. Narrating Cold Wars Conference, Hong Kong.
Zhu, Z. (2021, July). First Feature Film Initiative: A Policy to Accelerate the Transition of the Hong Kong Film Industry. International Association for Media and Communication Research (IAMCR) Conference 2021, Nairobi, Kenya.
Awards and Festival Selections
Selected for the Short Film Corner, 72nd Cannes International Film Festival, 2019 — The First Year of Its Reign
Selected for the Cinemaiubit International Student Film Festival, Romania, 2018 — The First Year of Its Reign
MTM Spark Film Award, Macau International Micro-Movie Festival, 2018 — The First Year of Its Reign
First Prize, Chinese Film and Television Academy Award, 2018 — The First Year of Its Reign