鄭佳敏 老師
CHENG, Kai Man Penny
Part-time Lecturer
 
With over 20 years of robust industry experience as an award-winning Film Director, Producer, and Cinematographer, Penny has helmed over 200 commercial campaigns. His work has earned prestigious international and local accolades, including a Bronze at Cannes Lions (Pharma), a Silver at Spikes Asia (Healthcare), the Grand Prix at the YouTube Works Awards Hong Kong, and Best of Show at the PR Awards.
 
Penny graduated from the School of Communication at Hong Kong Baptist University in 2000. Passionate about bridging industry practice and academic education, he has served as a part-time lecturer at the Hong Kong Design Institute (HKDI) and has lectured across various professional institutions. He is the author of the widely acclaimed practical filmmaking guide '拍廣告其實唔難' and the founder of the pioneer online video production platform of the same name.
 
His teaching philosophy focuses on experiential, hands-on learning, empowering students with applied skills in creative copywriting, multi-platform media storytelling, and advanced visual production workflows, including AI-enhanced creative applications.