黃曉帆  老師
WONG, Hiu Fan Derek
Part-time Lecturer

With over 30 years of experience in brand communication, Derek is a veteran in both verbal and visual brand craft. His diverse client portfolio includes notable brands such as MTR, McDonald's, Vitasoy, Chow Tai Fook, ParknShop, Reebok, and Cheung Kong Properties, earning him recognition for both marketing efficiency and creative excellence.

Derek began his career at a 4As agency after graduating from the Department of Journalism and Communication at The Chinese University of Hong Kong. In 2008, he established his own creative agency, where he served as creative director and branding consultant, working with some of the largest brands in Hong Kong as well as extensive projects in China.

Besides his branding work, Derek was a columnist, writing a weekly column for U Magazine for over seven years. In recent years, he has continued to contribute to various local publications, including Ming Pao Daily, Being Hong Kong, and Vogue. In 2021, he co-authored a book with 52 other writers in Hong Kong titled “I Still Remember - Stories of 53 Hongkongers,” which won the Hong Kong Publishing Biennial Award.

Derek is deeply passionate about inspiring the next generation, as evidenced by his over ten years of teaching experience as a part-time lecturer in advertising art direction at The Chinese University of Hong Kong.