Leading experts of Extended Reality (XR) technology have joined us at the JMC Talk on Nov 5, 2024, to discuss the opportunities in business and art with XR. Mr. Terry Dao, founder and president of the Hong Kong XR Association, emphasized the diverse roles in the XR industry, from artistic creators to business strategists and intermediaries bridging the two. Mr. Dino Fung, a partner of XRE Technology Startup, highlighted the importance of audience preparation in immersive experiences, noting that technology enhances but creativity drives engagement. HKSYU Assistant Professor of Sociology Dr. Camellia Ng, underscored XR’s role in cultural preservation, citing its use in restoring Notre-Dame Cathedral after the 2019 fire.

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