The JMC Talk on Oct 15, 2024, invited seasoned PR and marketing professional Ms. Carol Yeung and Ms. Kelly Sin, a co-founder of Urban Air Design, to shed insights on the implications of ESG for public relations and corporate communications. They highlighted the challenges of implementing environmental policies and the importance of changing public mindsets to foster a shared sense of responsibility for sustainability. The speakers also noted how corporations are driving eco-consciousness by influencing consumer behaviors.

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