Workshop on PR strategies using AI

As part of the research project on Digital Marketing Communications, the Department hosted a public relations workshop on June 12, 2024, featuring Prof. Rita Men from the University of Florida, U.S., and Mr Lewis Fung, managing director of SenseTime Hong Kong. The workshop discussed the fresh challenges of applying digital technology in the public relations industry and how artificial intelligence can enhance efficiency in a “people-centered” PR environment. The project, funded by the Research Grant Council, is led by Associate Department Head Dr. Crispy Tong.