JMC Talk: Jennifer Lee

In the JMC Talk on Feb 27, 2024, Jennifer Lee, Assistant General Manager - Social Innovation at New World Development, came to Shue Yan campus to shed light on the dynamics of social influencers. Jennifer, who launches the “KOA Academy” - a marketing and social media agency that promotes brand values and makes marketing campaigns socially viral, said it is ultimately down to the quality and quantity of content creation that define the success of a KOL career.