JMC Talk: Rudy Chan

In the JMC Talk on Nov 7, 2023, Rudy Chan, co-founder and Chief Operating officer of Cloudbreakr, shared with hundreds of students about the dynamics of social media analytics for influencers. Rudy held the view that the authenticity of influencer-curated content remains the key to success in social media marketing. Meanwhile, the emergence of AI-powered influencers could pose challenges to social media marketing, which hinges on consumers’ trust and engagement.