Ching Chui is the Deputy Head of Branding & Marketing at OneDegree, a leading insurtech company in Hong Kong. With over 10 years of experience in brand marketing, she specializes in building integrated marketing campaigns that combine creative storytelling with data-driven strategies to drive brand growth and customer engagement.

At OneDegree, Ching oversees holistic marketing initiatives across multiple communication channels and plays a key role in shaping the company’s brand and marketing strategy. She has led award-winning campaigns including the “What Makes a Home, a Home?” awareness campaign, which received multiple recognitions such as Gold awards at the Kam Fan Awards and Outstanding Digital Marketing Campaign at the Hong Kong Insurance Awards.

Prior to joining OneDegree, she worked in both brand and agency environments, where she developed digital and social media strategies for international brands such as adidas and Estée Lauder Group.

Enquiries:

Please contact Ms. Jenny Li

Organised by:

Department of Journalism and Communication, Hong Kong Shue Yan University

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