朱子恒 博士
Dr. CHU, Tsz Hang, Ken
Assistant Professor

Dr. Tsz Hang (Ken) CHU is an Assistant Professor in the Department of Journalism and Communication at Hong Kong Shue Yan University. He holds a Ph.D. in Media and Communication from the City University of Hong Kong. Dr. Chu has published 13 peer-reviewed journal articles to date, with seven of them as the first or sole author. His research has appeared in reputable and high-impact communication and social science journals, including Computers in Human Behavior (SSCI impact factor 9.9, ranked 3/89 in Psychology, Experimental), Telematics & Informatics (SSCI impact factor 8.5, ranked 5/84 in Information Science & Library Science), and Communication Research (SSCI impact factor 6.2, ranked 7/96 in Communication).

Dr. Chu’s scholarship aims to advance knowledge on the use of communication technologies to promote the well-being of young individuals and vulnerable populations, as well as to support important social causes. His research program focuses on media effects and strategic communication, with a particular emphasis on social media and health. In the realm of strategic communication, Dr. Chu investigates topics such as marketing communication, information and health campaigns, and social media advertising. For instance, his published work examined the effects of bandwagon cues on credibility perceptions, attitudes towards COVID-19 vaccines, and strategies for countering vaccine misinformation.

Meanwhile, Dr. Chu’s research in media effects revolves around the relationship between social media use and well-being. In three meta-analytic studies published in leading journals, he assessed the effects of social media use on employee outcomes, uncertainty management, and psychological well-being. Another major strand of his empirical work involves utilizing computational (machine learning) and other textual-analytic approaches to gain insights from user-generated social media data on individuals’ communication patterns, perspectives, and lived experiences around intimate partner violence, eating disorders, and sexual health. In his PhD dissertation, he examined the phenomenon of distress disclosure and social media based on four samples of participants from mainland China in three studies.

 

Research Interests
Social Media 

Media Effects

Health Communication
Strategic Communication
Data and Algorithmic Practices
Data and Algorithmic Practices in Strategic Communication
AI Media Applications

Academic Qualifications
Ph.D. in Media and Communication, City University of Hong Kong
MPhil. in Communication, Hong Kong Baptist University
BSocSc (Hons) in Psychology, City University of Hong Kong

Journal Publications
Chu, T. H. & Jiang, C.L. (2024). Examining the link between distressing life events, social media distress disclosure, and perceived stress: A moderated mediation model. Computers in Human Behavior. 151, 108018. https://doi.org/10.1016/j.chb.2023.108018 [Q1 in SSCI - Psychology, Experimental]

Wang, S. Chu, T. H., & Huang, G. (2023). Do bandwagon cues affect credibility perceptions? A meta-analysis of experimental evidence. Communication Research, Advanced online publication. https://doi.org/10.1177/00936502221124395 (Q1 in SSCI- Communication)
Chu, T. H. & Xiao, F. (2023). Applying stages of change model to examine online peer communication on binge eating. Health Communication, Advanced online publication. https://doi.org/10.1080/10410236.2022.2129640 (Q1 in SSCI- Communication).
Jiang, L. C., Sun, M., Chu, T. H. & Chia S. C. (2022). Inoculation works and health advocacy backfires: Building resistance to COVID-19 vaccine misinformation in a low political trust context. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.976091 (Q1 in SSCI- Psychology, Multidisciplinary)
Chu, T. H., Sun, M. & Jiang, L. (2023). Self-disclosure in social media and psychological well-being: A meta-analysis. Journal of Social and Personal Relationships, Advanced online publication. https://doi.org/10.1177/02654075221119 (Q2 in SSCI- Communication)
Chu, T. H., Yeo, T. E. D., & Su, Y. (2022). Effects of Exposure to COVID-19 News and Information: A Meta-Analysis of Media Use and Uncertainty-Related Responses During the Pandemic. Journalism & Mass Communication Quarterly. 99(1), 89-112. https://doi.org/10.1177/10776990211068857 (Q2 in SSCI-Communication)
Jiang, L.C., Chu, T. H., & Sun, M. (2021). Characterizing Vaccine Tweets During the Early Stage of the COVID-19 Outbreak in the United States: A Topic Modeling Analysis. JMIR Infodemiology. 1(1). https://doi.org /10.2196/25636 (Scopus)
Chu, T. H., Su, Y., Kong, H., Wang, X. & Shi, J. (2021). Online social support for intimate partner violence victims in China: Quantitative and automatic content analysis. Violence Against Women. 27(3-4), 339-358. https://doi.org/10.1177/1077801220911452 (Q2 in SSCI- Women Studies)
Chu, T. H. (2020). A meta-analytic review of the relationship between social media use and employee outcomes. Telematics and Informatics, 50, 101379. https://doi.org/10.1016/j.tele.2020.101379 (Q1 in SSCI- Information Science & Library Science)
Chu, T. H. & Yeo, T. E. D. (2020). Rethinking mediated political engagement: Social media ambivalence and disconnective practices of politically active youths in Hong Kong. Chinese Journal of Communication, 13(2), 148-164. https://doi.org/10.1080/17544750.2019.1634606 (Q2 in SSCI- Communication)
Yeo, T. E. D., & Chu, T. H. (2018). Beyond homonegativity: Understanding Hong Kong people’s attitudes about social acceptance of gay/lesbian people, sexual orientation discrimination protection, and same-sex marriage. Journal of Homosexuality, 65(10),1372-1390. https://doi.org/10.1080/00918369.2017.1375363 (Q2 in SSCI- Psychology, Multidisciplinary)
Yeo, T. E. D., & Chu, T. H. (2017). Social-cultural factors of HIV-related stigma among the Chinese general population in Hong Kong. AIDS Care, 29(10), 1255- 1259. https://doi.org/10.1080/09540121.2017.1282601 (Q3 in SSCI- Psychology, Multidisciplinary)
Yeo, T. E. D., & Chu, T. H. (2017). Sharing “Sex Secrets” on Facebook: A content analysis of youth peer communication and advice exchange on social media about sexual health and intimate relations. Journal of Health Communication, 22(9), 753-762. https://doi.org/10.1080/10810730.2017.1347217 (Q1 in SSCI- Communication)
Published Conference Papers
Chu, T. H. & Yeo, T. E. D. (2018). Rethinking Social Media and Political Engagement: An Examination of the Disconnective Practices of Politically Active Youths in Hong Kong. Proceedings of the 9th International Conference on Social Media & Society, New York, NY: ACM.
Yeo, T. E. D. & Chu, T. H. (2017). Promoting Hook-Ups or Filling Sexual Health Information Gaps?: Exploring Young People's Sex Talk on Facebook. Proceedings of the 8th International Conference on Social Media & Society, New York, NY: ACM.

Other Referred Conference Papers

Chu, T. H., Yeo, T. E. D. (2023, May) Identifying the Linguistic Patterns of Social Media Self-Disclosures of Sexual Assault and Expressed Barriers of Disclosure Using Computational Methods. International Communication Association (ICA) annual conference, Toronto, Canada

Chu, T. H., Yeo, T. E. D. & Su, Y. (2022, May). A Meta-Analysis of Media Exposure and Uncertainty-Related Responses During the COVID-19 Pandemic Outbreak. International Communication Association (ICA) annual conference, Paris, France.

Yeo, T.E.D & Chu, T.H. (2022, May). Renegotiating Safer Sex: Meta-Ethnography of HIV Pre-Exposure Prophylaxis (PrEP) Adoption Among Gay, Bisexual, and Other Cisgender Men Who Have Sex With Men. International Communication Association (ICA) annual conference, Paris, France.

Sai, W., Chu, T. H., Huang, G. & Z, Y. (2022, May). A Meta-analysis of Credibility Perceptions of Bandwagon Cues. International Communication Association (ICA) annual conference, Paris, France.

Jiang, L., Chu, T. H. , Sun, M. (2021, May). Characterizing Twitter Discussions About Coronavirus Vaccines in the United States: A Topic Modelling Analysis. International Communication Association (ICA) annual conference

Li,M., Yeo, T.E.D. &  Chu, T. H. (2020, May). Negotiating Mediated Privacy Boundaries: A Meta-Ethnography of Youth Sexting. International Communication Association (ICA) annual conference, Gold Coast, Australia.

Chu, T. H. & Yeo, T. E. D. (2019, July). #WhyIDidntReport: Characterizing Twitter Disclosures of Sexual Assault and Justifications for Not Reporting. The 10th International Conference on Social Media & Society, Toronto, Canada.

Chu, T. H., Su, Y., Fan, F., Wang, S. & Yeo, T. E. D. (2019, July). Give Boys a Shot: Examining Reddit Discussions on Male HPV Vaccination Using Machine Learning. The 10th International Conference on Social Media & Society, Toronto, Canada.
Chu, T. H., Su, Y., Kong, H., Wang, X. & Shi, J. J. (2019, May). Online Social Support for Chinese Domestic Violence Victims: Manual and Automatic Content Analyses. International Communication Association (ICA) annual conference, Washington, DC.
Yeo, T. E. D. & Chu, T. H. (2017, May). Hong Kong public’s attitudes toward sexual orientation anti-discrimination and same-sex marriage legislation. International Communication Association (ICA) annual conference, San Diego, CA.
Yeo, T. E. D. & Chu, T. H. (2017, May). Seeking peer advice on sexual health and intimate concerns through Facebook “Confessions”. International Communication Association (ICA) annual conference, San Diego, CA.