Academic Staff
李志超 老師
LEE, Chi Chiu Alex
Part-time Lecturer
Selected Experience
With over 20 years of experience in digital marketing field, Alex is a marketing professional specializing in various areas including social media, performance marketing, online advertising, and content marketing. Currently serving as Head of Marketing & PR in Tencent, he is responsible for the overseas expansion of Tencent’s cloud computing and enterprise solution. Prior to Tencent, Alex worked in different global leading advertising companies with a focus on formulating digital communications strategies for key clients.
Courses Taught |
|---|
| Media Planning |
Teaching and Research Interests |
| Digital marketing |
| Brand Management |
| Marketing Automation |
Specialties |
| Marketing & Communication |
| Digital Marketing Strategy Development |
| Social Media & Performance Marketing |
| Brand management |
| Creative thinking & Business Analytic |
Academic Qualifications |
| MSc Marketing of Edinburgh Napier University |
| Honors Diploma of Business Administration of Hong Kong Shue Yan College |