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媒體設計與虛擬實境科技
(榮譽)文學士

Bachelor of Arts(Hons) in
Media Design and
Immersive Technology
Mode of Study Full-time
Duration of Programme Four Year
Minimum Credits Required 125 credits
Admission Requirements and Procedures Details
University Admissions Office Apply
Programme Curriculum Detail

About the Programme

BA-MDIT is a theory-cum-practice-based programme.  It is designed to give students extensive knowledge of the principles of media design, up-to-date professional knowledge and techniques in immersive technologies and an understanding of the processes engaged in the creative industries.  It also aims to provide students with the analytical, critical, and ethical thinking skills required to conduct research and understand the needs of the audiences in virtual reality (VR), augmented reality (AR) content and the VR/AR market.  Students can also expect to learn fundamentals in entrepreneurship in order to apply what they have learned to create VR/AR projects with business potential for the market

 HKSYU_MDIT_Leaflet (2024 Version) (Click to download)

Programmes Highlights

Key Areas of Study

BA-MDIT Foundation

Core Courses

  • JOUR 100 Introduction to Journalism & Mass Communication
  • JOUR 130 Digital Photojournalism
  • JOUR 220 Mass Communication Theories
  • JOUR 203 Communication Research Methods
  • JOUR 204 Mass Communication Law
  • JOUR 310 Media Ethics

Elective Courses

  • JOUR 170 Visual Communication
  • JOUR 190 Media Aesthetics
  • JOUR 250 Introduction to Mass Media in China
  • JOUR 440 Entertainment and Pop Culture Production
  • ADS 210 Digital Humanities: Theories and Methods
searching-digital-images

UX/UI Design

Core Courses

  • MDIT 110 Principles of Interaction Design
  • MDIT 210 Human Centered UX & UI Design
ux-ui-design

Elective Courses

  • JOUR 230 Technological Change in Human Communication
  • JOUR 395 Social Media and Networked Communication
  • BUS 340 Internet and Social Media Marketing
  • BUS 385 Internet of Things
  • BUS 403 Creativity, Innovation and Change

VR/AR Immersive Technology

Core Courses

  • MDIT 220 Understanding VR/AR (Unity 1 and Unreal 1)
  • MDIT 310 Asset Creation for VR/AR
  • MDIT 320 VR/AR Application Development (Unreal 2)
  • JOUR 260 Computer Graphic Design and Publishing
ar-vr

Elective Courses

  • MDIT 410 Sound Production
  • MDIT 420 Game Engines for Game Development
  • JOUR 201 Audio-Visual Production
  • JOUR 301 Intermediate Audio-Visual Production
  • JOUR 205 Storytelling
  • JOUR 335 Visualization Analysis & Design
  • JOUR 342 Data Journalism and Augmented-Reality-Enhanced News
  • JOUR 390 Computer Animation in JMC
  • JOUR 431 Script Writing
  • JOUR 460 Digitization and Interactive Multimedia
  •  

Entrepreneurship

Core Courses

  • MDIT 330 Entrepreneurship and New Product Development
  • BUS 483 Digital Entrepreneurship
entrepreneurship-success

Elective Courses

  •  
  • PRA 200 Public Relations and the Media
  • PRA 320 Public Relations Disciplines in the Digital World
  • PRA 330 Advertising Strategies and Design
  • BUS 318 Game Theory and Business Decision making
  • BUS 380 Digital Game Marketing
  • BUS 383 e-Business Management
  • BUS 417 International Business
  • BUS 480 Business Ethics and Corporate Social Responsibility
  • ECON 100 Introduction to Economics
  • FIN 245 Introduction to Corporate Finance
  • FINT 400 Artificial Intelligence

Internship and Capstone Project

Professional Internship course in Year-3 enable students to apply their knowledge and skills to the business world. In Year-4, students also have to undertake a 3-credit Capstone Project which include research in content needs, target audience, content components, flow charts, storyboards, interactive narrative script, production schedule, and deliverables. This project can pave the way for students to innovate VR/AR products as well as business projects. 

internship
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SYUJC Newsletter Jan Edition
29/01/2024

In the January edition of SYUJC Newsletter, JC alumni Philip Kwong, of class 2017, shared with our current students about his journey to transform himself from a journalist to a public affairs and communications specialist for Hong Kong University of Science and Technology. The newsletter also reported on our latest internship workshop and JMC Talks.

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Chinese Martial Arts and Sports Culture Communication: Release of project results
27/01/2024

The research team of Chinese Martial Arts and Sports Culture Communication, a project led by Associate Professor Dr. Lee Ka Man, was delighted to release its findings to members of the public on January 27, 2024. The research tracked how local and overseas Chinese martial arts masters break through territorial boundaries over the past few decades to inherit the skills and essence through mass communication, interpersonal communication, and organizational communication. The project also demonstrated the use of cutting-edge technology such as artificial intelligence in the modern artistry of Chinese martial arts.

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Chinese Martial Arts and Sports Culture Communication: Exhibition
27/01/2024

In conjunction with the release of findings, the research team of Chinese Martial Arts and Sports Culture Communication also hosted an extended exhibition at the Jockey Club Multimedia Production Centre in Braemar Hill campus. The exhibition showcased familiar training tools of Chinese Martial Arts, as well as precious historical documents from Hong Kong’s Ving Tsun and Tai Chi grandmasters. Students, teachers and members of the public were invited to the exhibition, spanning between January 27 and February 3, 2024.

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JMC Talk: Arthur Chan
05/12/2023

The Department invited startup specialist Arthur Chan, founder and CEO of Snowball Asia, to share his experiences as a professional manager and entrepreneur in our last JMC Talk of the year. Chan began his career in global supply chain management in a Chinese factory, before reinventing himself as a pioneer of internet marketing and most recently, a specialist to help tech startups to grow. The event on Dec 5, 2023 was attended by more than 100 students.

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Internship Workshop: Meeting with “In Broad Daylight” director and screenwriters
21/11/2023

Newly released fact-based drama “In Broad Daylight” reveals a little-known truth about residential care homes for the disabled hiding beneath the headlines with the help of a news organization’s investigative journalism unit. Our latest internship workshop on November 21, 2023, invited director and screenwriter Lawrence Kan and his co-screenwriters Li Cheuk-fung and Tong Chui-ping to the campus to share with students how the film was inspired by solid journalistic works.

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Award-winning JC Graduate Invited to Share in Photojournalism Talk
19/11/2023


Award-winning JC alumni Leung Man-hei, who graduated this year, was invited to be one of the speakers in the World Press Photo Exhibition Talk on November 19, 2023. In the talk, he shared his experiences in an earlier photojournalism workshop in the US, a sponsored trip following his double award success in the prestigious College Photographer of the Year competition (COPY) last year.

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HKSYU Info Day 2023
18/11/2023

The Department’s teaching staff and current students set up booths to chat with prospective students in the annual HKSYU Info Day at our Braemar Hill campus on November 19, 2023. The event also marked the premiere of the documentary “Boundless: Chinese Martial Arts”, part of our research initiatives to explore how Chinese martial arts thrive in Hong Kong as an intangible cultural and sport activity.

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JC Events in HKSYU Info Day 2023
18/11/2023

The Department welcomes our prospective students to the annual Info Day with specialist events that cover our various research initiatives and programme collaboration. All on the same day, they included the release of project results of “Hong Kong Intangible Cultural Heritage and IPMAN Ving Tsun” sponsored by Tin Ka Ping Foundation, the premiere of themed documentary “Boundless: Chinese Martial Arts”, the release of study findings: “Social media addiction, coping strategies and psychological wellbeing of Hong Kong citizens”, and a seminar to introduce our academic programmes and to explore future collaboration.

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SYUJC Newsletter Nov Edition
10/11/2023

The November edition of SYUJC Newsletter welcomes the incoming editorial team of “Our Voice”, a long-running student publication and part of our on-campus internship. President xxx said the team is ready to pick up the baton and all prepared for new publications in the upcoming academic year. The newsletter also reported on the production of the Department’s new promo video.

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JMC Talk: Eric Yeung
30/09/2023

Eric Yeung, Founding President of Esports Association Hong Kong, joined us at the first JMC Talk of this academic year to shed lights on the future of E-sports on September 30, 2023. Eric noted that Shanghai is now positioned as a hub of the global E-sports industry, attracting both talents and capitals into the sport and generating cash flow on a scale that is never seen before.

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Three Research Projects Led by Journalism and Communication Scholars Awarded UGC Funding
12/09/2023

Congratulations to three researchers at the Department of Journalism and Communication whose respective projects have been granted a total of more than HK$2 million in funding in the 10th round of Competitive Research Funding Schemes under the University Grants Committee.

The project “Court news in the post-national security law Hong Kong: Examining the significance and journalistic roles, production, and contents of protests-/ politics-related court news”, led by Assistant Professor Dennie Leung, received funding of about HK$850,000. Another project led by Assistant Professor Dr. Grace Zhang, “Does Corporate Sociopolitical Activism Oriented Market Exits Benefit Corporate Brand Equity and Firm Profitability? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War”, has been awarded more than HK$625,000. Both projects are awarded under the Faculty Development Scheme (FDS).

The research team led by Assistant Professor Crispy Tong was granted funding from the Inter-Institutional Development Scheme (IIDS) for the project “Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners”. It received funding of more than HK$560,000.

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SYUJC Alumni Newsletter Sep Edition
12/09/2023

In the latest alumni newsletter, JC alumni Ryan Fung shared with us his journey to become a researcher in ESG (Environmental, Social, and Governance) following a career in financial journalism and public relations. Fung was also a winner of Hong Kong Publishing Biennial Awards for his two books in ESG.

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SYUJC Alumni Newsletter Aug Edition
13/08/2023


The latest alumni newsletter featured Professor Peter Wong Chung-ming’s sharing on his journey to become a journalism historian. Describing it as “gold panning”, Prof. Wong said the satisfaction in scholarship is nothing but the result of perseverance and persistence, as he spent decades collecting raw materials and digging through the archives. The newsletter also reported on Assistant Professor Dr. Grace Zhang’s presentation of papers at the International Communication Association (ICA) Annual Conference in Toronto, Canada.

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Professor Peter Wong met with readers at Hong Kong Book Fair 2023
28/07/2023

Recently published a new book on the city’s popular fiction tradition in the 1950s and 1960s, Professor Peter Wong Chung-ming met with the readers at Hong Kong Book Fair 2023 to share about his research journey that began with his PhD study on Hong Kong’s unique “saam kap dai (三及第)” writing style. His most recent publication is at the pinnacle of his decades-long research work during which he devoted much time and resources to revisit Hong Kong’s newspaper archives.

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Dr. Kaman Lee won 2023 Hong Kong Publishing Biennial Awards
20/07/2023

Congratulations to Head of Department Dr. Kaman Lee and fellow alumna Vicky Pang for winning the 2023 Hong Kong Publishing Biennial Awards. Published by Joint Publishing (HK), they co-authored two books namely “Hong Kong Intangible Cultural Heritage and IPMAN Ving Tsun - Wah in action (香港非遺與葉問詠春:阿樺出拳)” and “Hong Kong Intangible Cultural Heritage and IPMAN Ving Tsun – Wah’s secret (香港非遺與葉問詠春:阿樺秘笈)”, as part of Dr. Lee’s research on the communications of Chinese martial arts.

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Internship Preparation: Interview with Mr. Richard Tsang
25/03/2023

To prepare our new batch of interns for the upcoming summer, the SYMediaLab interviewed the chairman of Strategic Public Relations Group Mr. Richard Tsang, also an academic advisor to our Department. Mr Tsang, one of the most respected PR gurus in Hong Kong, told our students that the essential qualities to become a good PR are having the right mind and the right attitude.

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In loving memory of our dearest Jingwen
22/03/2023

It is with profound sadness that we announce the passing of Dr. Liang Jingwen, an esteemed assistant professor in the Department of Journalism and Communication at Hong Kong Shue Yan University. Dr. Liang was a dedicated and passionate scholar,researcher, and colleague who made significant contributions to our university community and will be dearly missed.

Members of the university management visited Dr. Liang at the hospital over the past weeks. The University offered the deepest condolences to Dr. Liang’s family at this sad time.

Dr. Liang was the Head of Data Analytics and Survey Research Center, dedicated to promoting research in data analysis. Despite her illness, Dr. Liang showed unwavering commitment to her work and continued to inspire in teaching and research. She was cherished dearly by all those who knew her at the Department of Journalism and Communication.

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JMC Talk: Chloe Lai
14/03/2023

The JMC Talk on March 14, 2023 invited Dr. Chloe Lai, Head of Integer Urban Sustainability at the Oval Partnership to share with our students about promoting her cause through moving images. Dr. Lai was a producer and co-director of a documentary The Limbo of A Plastic Bottle. A former journalist, she devoted her career in NGOs over the past decade and reinvented herself as an urbanist focusing on sustainability.

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Internship Workshop: Careers in the Art Industry
31/01/2023

More than 100 journalism students enrolled in our first internship workshop this year with the K11 Art Foundation Learning & Engagement Team sharing with us in a live webinar on how a non-profit art organisation could foster the development of contemporary art through exhibitions, artist residencies, and educational programmes. Our students were eager to learn about the career opportunities in the art industry as well as the upcoming art programmes.

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Research Paper Coauthored by Dr. Grace Zhang awarded the Best Paper of the Year
20/01/2023

A research paper on Covid-19 misinformation co-authored by Assistant Professor Dr. Grace Zhang from HKSYU, Prof. Ran Wei from CUHK and Prof. Jack Qiu from NTU Singapore was awarded the Best Paper of the Year by Communication & Society, an Affiliate Journal of International Communication Association (ICA), top-tier TSSCI journal. The paper, entitled Knowledge, Negative Emotion and the Third-person Effect of Covid-19 Misinformation: A Study in Singapore, provided a perspective for understanding the Covid-19 infodemics. Congratulations to Dr. Zhang!

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JMC Talk: Eric Chan
17/01/2023

Our Department are honoured to have Chief Secretary Eric Chan joining us as the guest speaker of the first JMC Talk of the year on January 17, 2023. Mr. Chan, a Shue Yan sociology alumnus, shared with hundreds of students the key initiatives in the government’s Youth Development Blueprint. He also took the opportunity to join a campus tour and visited the Virtual Reality Laboratory at the Research Complex, and attended a sharing session with fellow sociology juniors.

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The First VR Showcase on Media Ethics Unveiled
08/07/2022

As part of a two-year research project funded by Dorothy Shen Wong Journalism Education Fund, the Department on July 8, 2022 introduced the first virtual reality showcase in our campus. Students and guests were brought to the real-world live reporting scenario (a fire scene) through an immersive learning experience, in which they would need to make ethical news judgments. The showcase serves as an essential component of our journalism education to promote media literacy.

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Media Literacy Master Talk by Prof. Raymond R. Wong
08/07/2022

We are delighted to have veteran journalist Prof. Raymond R. Wong, also the founder of Dorothy Shen Wong Journalism Education Fund, as our guest speaker in the “Media Literacy Master Talk” seminar. Speaking to a full house comprising media practitioners and secondary students on July 8, 2022, Prof. Wong shared how he dealt with ethical problems and norms in decades of news practices.

The seminar was part of a two-year research project spearheaded by Dr. Kaman Lee to promote media literacy and ethics. The project also includes a digital archive to record the history of TV news in Hong Kong, the filming of a documentary, and a VR showcase of media ethics through an immersive learning experience.

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Leung Man-hei Won Prestigious Photo Award
29/05/2022

A big congratulations to Year 3 journalism student Leung Man-hei, who won the first prize in the prestigious photo competition “Focus at the Frontline 2021” in the capacity of freelance photographer. Leung’s work, captioned “A man farewells his family before moving to Canada”, won the biggest award in the general news section. The competition was organized by Hong Kong Press Photographers Association and first began in 1993.

Employment Pathways and Career Prospect

Proficiency in immersive technologies is among the most highly sought skill sets in the digital era.  A diverse and dynamic range of job opportunities are open to graduates from the BA-MDIT programme.  Graduates may work as content providers, transmedia designers, VR/AR application developers, user interface/user experience designers/developers, digital content writers/editors, project management, exhibition curators, as well as multi-media producers in the areas of art direction, branding and advertising, content marketing, digital marketing, game designs, broadcast news and so on.  Graduates may establish their own start-ups as entrepreneurs and enter VR/AR content creation businesses in education, entertainment, industry application and so on.  Graduates may also pursue further studies in a variety of postgraduate programmes, including in the fields of journalism and communication, advertising, creative media as well as entrepreneurship.

career