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媒體設計與虛擬實境科技
(榮譽)文學士

Bachelor of Arts(Hons) in
Media Design and
Immersive Technology
Mode of Study Full-time
Duration of Programme Four Year
Minimum Credits Required 125 credits
Admission Requirements and Procedures Detail
University Admissions Office Apply
Programme Curriculum 2026/27 (Year 1) Detail
Programme Curriculum 2026/27 (Direct-Entry Year 2, Year 3) Detail

About the Programme

BA-MDIT is a theory-cum-practice-based programme.  It is designed to give students extensive knowledge of the principles of media design, up-to-date professional knowledge and techniques in immersive technologies and an understanding of the processes engaged in the creative industries.  It also aims to provide students with the analytical, critical, and ethical thinking skills required to conduct research and understand the needs of the audiences in virtual reality (VR), augmented reality (AR) content and the VR/AR market.  Students can also expect to learn fundamentals in entrepreneurship in order to apply what they have learned to create VR/AR projects with business potential for the market
 

Programmes Highlights

Key Areas of Study

BA-MDIT Foundation

Core Courses

  • MDIT 100 Introduction to Digital Communication
  • MDIT 110 Principles of Interaction Design
  • MDIT 120 Principles of Form and Design
  • JOUR 302 Media Ethics

Elective Courses

  • JOUR 190 Media Aesthetics
  • ACT 101 Bridging Arts, Culture and Technology
  • ACT 102 Arts, Culture and Heritage: Hong Kong and the World
  • JOUR 220 Mass Communication Theories
  • SOC 261 Conceptualising Arts and Culture in Modernity
searching-digital-images

Media Content Design

Core Courses

  • MDIT 130 Media Content Design and Storytelling
  • MDIT 140 Understanding Character Design
  • MDIT 210 Human Centered UX/UI Design
  • MDIT 220 Design and System Thinking Studio
  • MDIT 230 User Experience Research Method
  • MDIT 340 Designing Interaction Animation
ux-ui-design

Elective Courses

  • JOUR 130 Digital Photojournalism
  • DSA 100 Introduction to Digital Entertainment
  • JOUR 201 Audio-Visual Production
  • MDIT 260 Artificial Intelligence in Media Design
  • CHI 254 Chinese Classical Novels
  • IDP 301 Creative Digital Media Project
  • JOUR 335 Visualization Analysis & Design
  • CHI 388 Chinese Science Fiction
  • DSA 317 Entertainment and Play Culture
  • SOC 312 Popular Culture in Asia
  • MDIT 410 Sound Production
  • JOUR 440 Entertainment and Pop Culture Production
  • JOUR 460 Digitization and Interactive Multimedia
  • CHI 460 Hong Kong Literature

XR Technology

Core Courses

  • MDIT 240 Programming for Creative Media
  • MDIT 250 Foundation of 3D Modeling
  • MDIT 310 Extended Reality (XR) Studio
  • MDIT 320 Extended Reality (XR) Application Development
ar-vr

Elective Courses

  • ACT202 3D Data Acquisition and Image Processing
  • MDIT420 Game Engines for Game Development
  •  

Entrepreneurship

Core Courses

MDIT 330 Entrepreneurship and Media Design Development
  • BUS 483 Digital Entrepreneurship
  • MDIT 401 Capstone Project (Phase 1)
  • MDIT 402 Capstone Project (Phase 2)
  • MDIT 403 Professional Internship
entrepreneurship-success

Elective Courses

PRA 130 Principles of Advertising and Marketing

FIN 245 Introduction to Corporate Finance

PRA 330 Advertising Strategies and Design

ACT 301 Curating Exhibitions and Event Management

BUS 340 Internet and Social Media Marketing

PRA 420 Integrated Marketing Strategies and Planning

ACT 421 Cultural and Creative Industries in the Digital Era

BUS 403 Value-driven Innovation and Creativity

DSA 421 Management for Entertainment Industries

SOC 411 Impact of Social and Enterprise Innovation

Internship and Capstone Project

Professional Internship course in Year-3 enable students to apply their knowledge and skills to the business world. In Year-4, students also have to undertake a Capstone Project which include research in content needs, target audience, content components, flow charts, storyboards, interactive narrative script, production schedule, and deliverables. This project can pave the way for students to innovate VR/AR products as well as business projects. 

internship

Employment Pathways and Career Prospect

Proficiency in immersive technologies is among the most highly sought skill sets in the digital era.  A diverse and dynamic range of job opportunities are open to graduates from the BA-MDIT programme.  Graduates may work as content providers, transmedia designers, VR/AR application developers, user interface/user experience designers/developers, digital content writers/editors, project management, exhibition curators, as well as multi-media producers in the areas of art direction, branding and advertising, content marketing, digital marketing, game designs, broadcast news and so on.  Graduates may establish their own start-ups as entrepreneurs and enter VR/AR content creation businesses in education, entertainment, industry application and so on.  Graduates may also pursue further studies in a variety of postgraduate programmes, including in the fields of journalism and communication, advertising, creative media as well as entrepreneurship.

career