張曉 博士
Dr. Zhang, Xiao Grace
Assistant Professor
Advertising Stream Leader

Dr. Grace Xiao, ZHANG obtained her PhD degree from the School of Journalism and Communication, the Chinese University of Hong Kong. She is currently an Assistant Professor at the Department of Journalism and Communication, Hong Kong Shue Yan University. Before joining HKSYU, she was an Assistant Professor at the Macau University of Science and Technology (2018-2022). Her research interests including marketing communication, cross-regional media consumption, media effects and health communication. Her research has been published in New Media & Society, Asian Journal of Communication, International Journal of Communication, International Communication Gazette, Communication & Society, International Journal of Operations & Production Management, TRE: Logistics and Transportation Review, and others.

Courses Taught
Introduction to Journalism & Mass Communication
International Communication in Digital Age 
Media and Society
Principles of Advertising and Marketing

Education
The Chinese University of Hong Kong / Communication / PhD
The Chinese University of Hong Kong / Communication / MPhil
The Chinese University of Hong Kong / Global Communication / MA
Shenzhen University / Mass Communication / BA

Representative Publications

Journal Articles
Wei R., Lo, V. H.,Zhang, X., Lu, M., & Qiu, J. L. (accepted). Examining the Impact of Digital Information Environments, Information Processing and Presumed Influence on Behavioral Responses to COVID-19 Misinformation in Asia. New Media & Society. [SSCI]
Zhang, X., Wei, R., & Qiu, J. L. (2023). Knowledge, negative emotion and the third-person effect of Covid-19 misinformation: A study in Singapore. Communication &Society, 63, 135–166. (In Chinese). [TSSCI, ICA affiliate journal]
Zhang, X., & Su, C. C. (2021). Transnational media consumption dissonance and ambivalent sexism: How American and Korean television drama consumption shapes Chinese audiences’ gender-role values. International Communication Gazette, 83(5), doi:17480485211029020. [SSCI]
Fan, D., Xiao, C., Zhang, X., & Guo, Y. (2021). Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communication. Transportation Research Part E: Logistics and Transportation Review, 154, doi.org/10.1016/j.tre.2021.102453 [SSCI] (corresponding author)
Guo, Y., Fan, D., & Zhang, X. (2020). Social media–based customer service and firm reputation. International Journal of Operations & Production Management, 40(5), 575-601. [SSCI] (corresponding author)
Su, C. C., & Zhang, X. (2019). Circulating mobile apps in Greater China: Examining the cross–regional degree in app markets. International Journal of Communication, 13, 2355-2375. [SSCI]
Zhang, X. (2017). Transnational imagination of love and ideal partner: Cultivation effect of Korean and American television dramas viewing on Chinese male and female audiences’ mate selection preference. Journalism Evolution, 4, 83-90. (In Chinese)
Lo, V. H., Wei, R., Zhang, X., & Guo, Lei. (2016). Theoretical and methodological patterns of third-person effect research: A comparative thematic analysis of Asia and the world. Asian Journal of Communication, 26(6), 583-604. [SSCI]
Zhang, X., Lo, V. H., Guo, J., Wang, J., Xu, C., Yu, S., & Zhang, F. (2015). A Crisis of journalism education: Career decisions of journalism students in Mainland China, Hong Kong, and Taiwan. Chinese Journal of Communication Research, 28, 123-154. (In Chinese). [TSSCI]
Ding, W., Liu, X. Y., & Zhang X. (2010). Study on news production in the new media ecology- take the drag racing case in Hangzhou for an example. Journal of Shenzhen University, 27(4), 135-141. (In Chinese). [CSSCI]

Book Chapters
Lo, V. H., Zhang, X., & Lu, M. (2023). Consequences of exposure to misinformation: Negative emotions and biased risk perception. In R. Wei, V. H. Lo, Y. C. Huang, D. Dong, H. Liang, G. Huang, & S. Wang (Eds.), Miscommunicating the COVID-19 pandemic: An Asian perspective (pp.89-110). New York: Routledge.
Dong, D., Zhang, X., & Zeng, Y. (2023). Fighting back: Citizen actions to combat misinformation. In R. Wei, V. H. Lo, Y. C. Huang, D. Dong, H. Liang, G. Huang, & S. Wang (Eds.), Miscommunicating the COVID-19 pandemic: An Asian perspective (pp.176-195). New York: Routledge.
Zhang, X., Wei, R., & Qiu, J. L. (2023). Knowledge, negative emotion and the third-person effect of Covid-19 misinformation: A study in Singapore. In R. Wei, & V. H. Lo(Eds.), The Role of Media in Communicating the COVID-19 Pandemic: Empirical Studies in Chinese Societies (pp.273-307).Taipei: Wu-Nan. (In Chinese).
Zhang, X., & Lo, V. H. (2016). The third-person effect: A rising media effects theory. In R. Wei, V. H. Lo, & S. Zhou (Eds.), Media effects and social change (pp.101-116). Beijing: China Renmin University Press. (In Chinese).
Zhang, X. (2014). The second world in animation news. In F. Li & W. Ding (Eds.), Annual report on the creative industries of Guangdong province, Hong Kong, Macao and Taiwan area (2014): Focus on the digital section (pp.313-327). Beijing: Social Sciences Academic Press. (In Chinese).

Conference Papers
Zhu, K., Zhang, X., & Fan, M. (2023). Imaginary intimacy: Exploring female K-pop fans’ continuous usage intention of fan-idol social media apps from the SOR perspective. Paper presented at the 73th Annual Conference of International Communication Association (ICA), Toronto, May 2023.
Zhang, X., Wei, R., & Qiu, J. L. (2023). Knowledge, negative emotion and the third- Asian cities. Paper presented person effect of Covid-19 misinformation: A study in Singapore. Paper presented at the 73th Annual Conference of International Communication Association (ICA),Toronto, May 2023.
Lo, V. H, & Zhang, X. (2022). A comparative study of Covid-19 misinformation exposure and engagement in four Asian cities. Paper to be presented at the 72th Annual Conference of International Communication Association (ICA), Paris, May 2022. (Online)
Su, C. C., & Zhang, X. (2021). Media Genre Dissonance and Ambivalent Sexism: How American and Korean Television Consumption Shapes Chinese Audiences’ Gender-Role Values. Paper presented at the 104th Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC), Aug 2021. (Online)
Zhang, X., Chen, H.T., & Lo, V. H. (2020). Exploring a “sender effects” model of social media effects on body image in Chinese social media context. Paper presented at the 70th Annual Conference of International Communication Association (ICA), Gold Coast, Australia, May 2020. (Online)
Zhang, X., Wang, J., & Hu, S. (2018). The vicious spiral of voices: Mainland China-Hong Kong conflict, identity-relevant derogatory names, and disseminator characteristics on Weibo. Paper presented at the 68th Annual Conference of International Communication Association (ICA), Prague, Czech Republic, May 2018.
Zhang, X. (2017). American and Korean TV dramas viewing and the hybridized transnational cultivation of ambivalent sexism and traditional gender role values in China. Paper presented at the 67th Annual Conference of International Communication Association (ICA), San Diego, CA, USA, May 2017.
Lo, V. H., Wei, R., Zhang, X., & Guo, Lei. (2016). Theoretical and methodological patterns of third-person effect research: A comparative thematic analysis of Asia and the world. Paper presented at the Annual conference of Association for Education in Journalism & Mass Communication (AEJMC) 2016, Minneapolis, United States of America, August 2016.
Zhao, M., & Zhang, X. (2015). Third-person effect on contentious news in a cross-border setting. Paper presented at the 65th Annual conference of the International Communication Association (ICA) 2015, Puerto Rico, USA, May 2015.
Zhang, X., Lo, V. H., Guo. J., Wang, J., Xu, C., Yu, S., Zhang, F. (2014). The crisis of journalism education? Career decision of journalism students in Mainland China, Hong Kong and Taiwan. Paper presented at the Chinese Communication Society Annual Conference 2014, Taipei, Taiwan, June 2014. (In Chinese).
Jia, C., Wang, J., Wang, T., Yang, G., Zhang, X., & Zhang, X. Y. (2011). Study of Usage of Microblog among Hong Kong University Students. Paper presented at the Chinese Communication Society Annual Conference 2011, Hsin-Chu, Taiwan, July 2011. (In Chinese). 

Research Projects
PI /2024-2025/ Does Corporate Sociopolitical Activism Oriented Market Exits Benefit Corporate Brand Equity and Firm Profitability? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War / Research Grant Council, Hong Kong SAR/ 625,700.00 HKD
PI (current) / 2023 / Stress-Buffering Effects of Coping Strategies and Social Supports on Psychological Distress: A Longitudinal Panel Study of the Antecedents of Problematic Social Media Use/ Research Grant Council, Hong Kong SAR/762,655.00 HKD
PI /2020-2022/ Social media effects on body image: “Sender effects” and “receiver effects” in the Chinese social media/ Faculty Research Grants of Macau University of Science and Technology/30,000.00 MOP

Recent Awards
2023 Best Article Award, Communication & Society (ICA affiliate journal)
2020 Outstanding Performance Award in Online Teaching, Macau University of Science and Technology