Academic Staff
劉公煌 博士
Dr. LAU, Kung Wong
Associate Professor
Director of the Virtual Reality Laboratory
Dr Lau is an active researcher in XR media and designs thinking studies. His ongoing research, teaching and practice areas involve (1) UX/UI in XR (Extended Reality which involves AR/VR/MR/SG); (2) Digital Humanities in XR; and (3) Design Thinking & Thinking Styles. Regarding his academic background, Dr Lau obtained his PhD in studying human/user experiences and virtual reality from the
IoE, University College London (UCL), and finished his MSc in Information Technology related subject and BA in Visual/Communication Design (Hons) from the University of Hong Kong (HKU) and The Hong Kong Polytechnic University respectively. Dr Lau’s interdisciplinary qualifications had shaped him as an expert across advertising, communication, design, media, virtual technology and education.
Dr Lau had been working in various universities and tertiary institutes for over 24 years. He had been also actively publishing high-end papers in the aforesaid areas internationally for consolidating related theories and explorations. Until 2023, he had hitherto published 94 research papers in diverse internationally referred journals (including SCI, SSCI and ESCI journals), books, and invited book chapters and conferences (with the best presenter award). Likewise, Dr Lau had been undertaking 17 research projects studying human-computer interaction, the use of virtual reality, augmented reality, serious games, and other interactive platforms for various purposes. He is also actively participating in journal editing and reviewing services by being an associate editor of 6 different journals, and a reviewer and committee member of over 12 different international journals and conferences. Before Dr Lau was a university faculty, He had 4-5 years of robust experience in developing and prototyping technology, advertising works and academic programme development.
Dr Lau is being invited as an advisor of UNESCO and worked as a chief examiner at the Hong Kong Examinations and Assessment Authority (HKEAA). He was the subject specialist in the creative industry for the Hong Kong Council for Academic Accreditation (HKCAA) for years, and an experienced member of the British Education Research Association (BERA) and the Hong Kong Designers’ Association (HKDA) respectively. He was one of the senior members of the government-related committees and NGOs who provides consultancy continuously in both formal and informal ways.
Courses Taught |
|
|---|---|
| Principles of Interaction Design | |
| Human Centered UX/UI Design | |
| Understanding VR/AR | |
| VR/AR Application Development | |
Areas of Interests |
|
| UX/UI in XR (Extended Reality which involves AR/VR/MR/SG) | |
| Digital Humanities in XR | |
| Design Thinking & Thinking Styles | |
Academic Qualifications |
|
| Ph.D., IoE, University College London, University of London (UCL) | |
| MSc., The University of Hong Kong (HKU) | |
| BA (Hons)., The Hong Kong Polytechnic University (HKPolyU) | |
Funded Project |
|
| 2023 Chinese Heritage Research Grant - “Our Fading Folk Games: Revitalization and Inheritance of Chinese Heritage Games in Immersive Virtual Environments”. Principal Investigator (PI)(Hong Kong Shue Yan University) |
|
| 2017 Departmental General Research Funds - “Bringing our new employees to a real-world Omni-Channel practice: A situated-learning approach in 360 degree stereoscopic environment” Principal Investigator (PI), HK$ 150,000.00(The Hong Kong Polytechnic University) |
|
| 2016 Departmental General Research Funds - “Exploring the use of home-based stereoscopic 3D television: An exploratory study of learning process on virtual platform” Principal Investigator (PI), HK$ 150,000.00(The Hong Kong Polytechnic University) |
|
| 2015 Departmental General Research Funds - “Distributed Organizational Learning: An Exploratory Study of Applying Virtual Reality in Facilitating Employees’ Creativity Training Principal Investigator (PI), HK$ 150,000.00(The Hong Kong Polytechnic University) |
|
| 2014 Departmental General Research Funds - “Exploring the Impact of Stereoscopic 3D Virtual Environment in Training: A Study of Applying Multisensory Simulation to Enhance Students’ problem Solving Skills in Simulated Professional Practices” Principal Investigator (PI), HK$ 150,000.00(The Hong Kong Polytechnic University) |
|
| 2012 Competitive Research Grants - “The Stereo 3D Virtual Experience: An Interactive Platform in Augmented Reality Principal Investigator (PI), HK$ 126,984.00(The Hong Kong Polytechnic University) |
|
| 2010 Dean’s Reserve Fund - “Establishing a Virtual Simulated Laboratory Environment for Training Students’ Foundation Laboratory Operation Meeting 3-3-4 Curriculum” Principal Investigator (PI), HK$ 200,000.00(The Hong Kong Polytechnic University) |
|
|
2009(a): Principal Investigator (PI) Dean’s Reserve Fund - “Establishing A Virtual Simulated Environment: Enhancing Learning and Teaching through 4D Impact and Immersive Virtual Simulation”.(The Hong Kong Polytechnic University) |
|
|
2009(b): Principal Investigator (PI) Competitive Research Grants - “Strategic Visual Merchandising in an Augmented Virtual Reality: Studying the Correlation of Consumers’ Experiences and Hyperrealistic Stimulations in an Immersive Virtual Environment”.(The Hong Kong Polytechnic University) |
|
|
2005(a): Collaborative Research Project - “An examination of online project-based learning involving two groups of teacher-educator students in two different countries”(The Education University of Hong Kong) |
|
|
2005(b):Project member Departmental Project - “Digital visual database for teaching ad learning development”(The Education University of Hong Kong) |
|
|
2005(c):Project member Departmental Project - “Project Learning in General Studies: Multimedia Learning Platform”(The Education University of Hong Kong) |
|
|
2004(a): Departmental Project - “Learning Process of Project-based Learning: A Web-base Learning Tools”(The Education University of Hong Kong) |
|
|
2004(b):Project member Teaching Development Grant Project - Guide to using the pre-primary performance indicators in Learning and Teaching: Multimedia Learning Tools”(The Education University of Hong Kong) |
|
|
2004(c):Project member Teaching Development Grant Project - Develop a Flexible Learning Package for the Module of Child Development in Hong Kong Environment: Multimedia & Print-based Learning Tools” |
|
|
2003 Departmental Project - “Giving Value to Values Education: Multi-Learning Plat.” Project member |
|
|
2002 Departmental Project -“International Conference for Physical Educators (ICPE): Web-base Learning Tools” Project member |
|
Publications |
|
Refereed Journal |
|
| Lau, K. W. (2023). Rethinking the Knowledge Transfer Process through the Use of Metaverse: A Qualitative Study of Organizational Learning Approach for Remote Workplace, PRESENCE: Virtual and Augmented Reality, (in press).**SCI Journals (Q1 in Human-Computer Interaction)** | |
| Lau, K. W. (2023). Learning Game Innovations in Immersive Game Environments: A Factor Analytic Study of Students’ Learning Inventory in Virtual Reality, Virtual Reality, (in press) **SCI Journals** | |
| Lee, P. Y., & Lau, K. W. (2023). Advergames for Children Health Education and Communication Practices, Health Education, DOI: 10.1108/HE-09-2022-0075 **ESCI Journals** | |
| Lau, K. W., & Lee, P. Y. (2021). Virtual Reality for Professional Training Practices: Exploring the factors of applying stereoscopic 3D technologies in knowledge transfer and sharing strategy, Virtual Reality, DOI: 10.1007/s10055-021-00504-7**SCI Journals** (PDF Download Link: https://rdcu.be/cfqjB) | |
| Lee, P. Y., & Lau, K. W. (2021). Investigating designers’ Professional Identity: A Proposed Framework for Management, Change Management: An International Journal, 21(1), 51-71 **SJR/Scopus Journals** | |
| Lee, P. Y., & Lau, K. W. (2020). Distrust in Organization Relationships in Social Media Era: The Change Management, Change Management: An International Journal, 20(1), 1-16. doi:10.18848/2327-798X/CGP/v20i01/1-16 **SJR/Scopus Journals** | |
| Lau, K. W., Lee, P. Y. & Chung, Y. Y. (2019). A Collective Organization Learning Model for Organizational Development, Leadership & Organization Development Journal, DOI: 10.1108/LDJ-06-2018-0228 **Impact: SSCI Journals** | |
| Lau, K. W., & Lee, P. Y. (2019). Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual Reality, Virtual Reality, S. I. (Virtual Reality, Augmented Reality and Commerce). DOI: 10.1007/s10055-018-0362-3 **SCI Journals** | |
| Lee, P. Y., & Lau, K. W. (2018). From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing Era, Career Development International, DOI 10.1108/CDI-03-2018-0080 **Impact: SSCI Journals** | |
| Lau, K. W., & Lee, P. Y. (2018). Designing Interactive Fashion Shows: Innovating through Multisensory Simulations, Journal of Design, Business & Society, 4(1), 83-97, DOI: 10.1386/dbs.4.1.83_1. **SJR/Scopus Journals** | |
| Lau, K. W., Lee, P. Y., & He, M. Y. (2018). Using 360 degree immersive videos: A way to improve organizational learning practices, Development and Learning in Organizations: An International Journal, https://doi.org/10.1108/DLO-02-2018-0029 **SJR/Scopus Journals** | |
| Lau, K. W.,& Lee, P. Y. (2018). How technology affects our ways of shopping? A historical analysis on the use of technologies in retailing, International Journalof Research, Innovation and Commercialisation,1(2), 158-170. **Asian Digital Library/CNPIEC/J-Gate Journals ** | |
| Lee, P. Y., & Lau, K. W. (2018) A new triadic creative role for advertising industry: A study of creatives' role identity in the rise of social media advertising, Creative Industries Journal, 11(1), DOI: 10.1080/17510694.2018.1434362. **SJR/Scopus Journals** | |
| Lau, K. W., & Lee, P. Y. (2018) Exploring the use of a stereoscopic 360 degree learning environment for business education, International Journal of Information and Education Technology, (in press) | |
| Lau, K. W., Kan, C. W. & Lee, P. Y. (2017). Doing textiles experiments in game-based virtual reality: A design of the stereoscopic chemical laboratory (SCL) for textiles education, International Journal of Information and Learning Technology, 34(3), 242-258. **ESCI Journals** | |
| Lau, K. W. (2016). A Learning Organization through the Use of Series Games: A Study of Employees’ Training Strategies for Digital Native, International Journal of Knowledge Management Studies, 7(3/4), 216-237. **SJR/Scopus Journals** | |
| Lau, K. W., & Lee, P. Y. (2016). Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training Practices, Development and Learning in Organizations, 30(4), 1-3. DOI 10.1108/DLO-10-2015-0083. **SJR/Scopus Journals** | |
| Lau, K. W. (2016). Understanding Creativity Competency for Organizational Learning: A Study of Employees’ Assumptions on Creativity in Creative Industry, Journal of Management Development, 35(10), 1198-1218. DOI 10.1108/JMD-12-2015-0174.**ESCI Journals** | |
| Chandrawati, V. & Lau, K. W. (2016). Understanding the consumers’ attitude towards tablet self-service for fashion retailing, International Journal of Sales, Retailing and Marketing, 5(1), 45-60. **Research Gate Journals** | |
| Lau, K. W. & Lee, P. Y., (2015). The use of virtual reality for creating unusual environmental stimulation to motivate students to explore creative ideas, Interactive Learning Environments. 23(1), 3-18. DOI:10.1080/10494820.2012.745426 **Impact: SSCI Journals** | |
| Lau, K. W. (2015). Organizational Learning Goes Virtual? A Study of Employees’ Learning Achievement in Stereoscopic 3D Virtual Reality, Learning Organization, 22(5), 289-303. **Impact: SSCI Journals** | |
| Lau, K. W. (2015). Establishing a Creative Learning Community in Immersive Virtual Environment for Ubiquitous Learning, Metaverse Creativity, 5(1), 85-102. http://dx.doi.org/10.1386/mvcr.5.1.85_1 | |
| Lau, K. W. (2014). A Creative Organizational Learning: A discourse on the development and possibility in applying computer-aided creativity training for creative industries. International Journal of Research in Business Studies and Management, 1(1), 31-40. | |
| Lau, K. W., Lee, P. Y., & Lau, H. F. (2014). Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual reality, Advances in Economics and Business, 2(2), 92-99. | |
| Wong, Y. W., Lau, K. W. & Lau, H. F. (2014). Measuring customer service quality of luxury fashion brands in Hong Kong, International Research Journal of Marketing, 2(2), 28-35. | |
| Lam, S. T., Lau, K. W. & Lau, H. F. (2014). The Role of Mixed-emotion in Shaping Consumers’ Behavior: A Study of Online and Brick-and-mortar Fashion Retailing in Hong Kong, Applied Economics and Business Review, 1(2), 31-39. | |
| P. Y. Lee & Lau, K. W. (2014) Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising Agency, Open Journal of Industrial and Business Management, 2, 33-38. doi: 10.12966/ojibm.05.04.2014. | |
| Lau, K. W. (2014). The Gender Differences in Metaverse: A Study of University Art & Design Students, Open Journal of Art and Communication, 1(1), 14-19. doi: 10.12966/ojarc.05.03.2014 | |
| Lau, K. W. (2014). Being a Teacher-Researcher in Classroom Practices, Open Journal of Education, DOI: 10.12966/oje | |
| Lau, H. F., Kan, C. W., & Lau, K. W., (2013). How consumers shop in virtual reality? How it works? Advances in Economics and Business, 1(1), 28-38. | |
| Lau, H. F., Lau, K. W., & Kan, C. W. (2013). The future of virtual environments: The development of virtual technology, Computer Science & Information Technology, 1(1), 41-50. | |
| Kan, C. W., Lam, Y. L., Yuen, C. W. M., Luximon, A., Lau, K. W., & Chen, K. S. (2013). Chemical analysis of plasma-assisted antimicrobial treatment on cotton. Journal of Physics: Conference Series, Vol. 441, 012002. | |
| Lau, K. W. (2012). A study of students’ virtual learning experiences in creativity training in design education: An empirical research in a shared virtual reality, Journal of Design Research, 10(3), 170-188.**SJR/Scopus Journals** | |
| Lau, K. W. (2011). The difficulties of assessing design students’ creativity: A critical review on various approaches for design education. Journal of Design Research. 9(3), 203-219. **SJR/Scopus Journals** | |
| Lau, K. W., Lee, P. Y. & Kan, C. W. (2011) From distance shopping to virtual shopping: Using telepresence experience design as a retailing strategy. International Journal of Design Sciences and Technology. 17(2), 77-90. **SJR/Scopus Journals** | |
| Lau, K. W. (2011) The Importance of Creative Learning Environment in Art & Design Education, Design Journal – Praxes, Vol 5, p194-219. | |
| Lee, P. Y. & Lau, K. W. (2011) Using Augmented Reality in Fashion Visual Merchandizing Design: A Study of Consumers’ Shopping Experience in virtual world, Design Journal – Praxes, Vol 5, p182-193. | |
| Lau, L. N., Kan, C. W., Lam, H. L. I., Murrells, C. M., Yuen, C. W. M., & Lau, K. W. (2011). Effect of Sample Conditioning on Instrumental Colour Measurement on Nylon Interlock Fabric. Textile Asia, XLII(7), 34-37.**SJR/Scopus Journals** | |
| Lau, L. N., Kan, C. W., Lam, H. L. I., Murrells, C. M., Yuen, C. W. M., & Lau, K. W. (2011). Study of the Correlation Between Solid Colours Measured by Spectrophotometer and DigiEye. International Journal of the Computer, the Internet and Management, 19(SP1), 3.1-3.6. | |
| Lau, K. W. (2009). Creativity Training in Higher Design Education. Design Journal, 12(2), 153-170.*Impact: SJR/Scopus: 0.180 (H-7) Q2 Arts and Humanities | |
| Lau, K. W., Ng, M. C. F., & Lee, P. Y. (2009). Re-thinking the creativity training in design education: A study of creative thinking tools for facilitating creativity development of design students. Art, Design & Communication in Higher Education, 8(1), 71-84. **ESCI Journals** | |
| Yuen, C. W. M., Kan, C. W., Lau, K. W., & Chow, Y. L. (2009). Effect of Different Human Hair Bleaching Conditions on the Hair Coloration with Hair Boosting Shampoo as Colorant. Fibers and Polymers, 10(5), 709-715. | |
| Lau, K. W., & Lee, P. Y. (2008). On design thinking: Studying the hybrid process of managing creative thinking and design planning in design education. Design Principles and Practices, 2(1), 99-104. **SJR/Scopus Journals** | |
| Lau, K. W. (2008). Providing creative knowledge worker instead of traditional designer in university: Reviewing the creativity studies in tertiary design education in Hong Kong. International Journal of Knowledge, Culture and Change Management, 8(6), 81-86. **SJR/Scopus Journals** | |
| Lau, K. W. (2008). Rethinking the role of creativity training in design education. Design Journal – Praxes, 2, 8-25. | |
| Lee, P. Y., & Lau, K. W. (2008). The Changing Roles of Communication Designer in Ubiquitous Media. Design Principles and Practices, 2(1), 1-14. **SJR/Scopus Journals** | |
| Lau, K. W. (2010). Teaching and Learning Design-related Subjects through ICT Support: A Study of the Computer-aided Pedagogy in Design Education. Design Journal-Praxes. 46-59. | |
| Lau, K. W. (2006). Designing a Ubiquitous Learning Workspace for Conducting Creative Thinking Exercise in Tertiary Design Education. Paper presented at the WMUTE2006 - The 4th IEEE Intl Workshop on Wireless, Mobile & Ubiquitous, 16-17 November 2006, Athens, Greece. **Leading Conference in Computing – Listed in Scopus Journals** | |
Books & Book Chapters |
|
| Lau, K. W. (2017). On Creativity Training for Design Education, In E. G. Carayannis, (Eds.) The Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship, New York: Springer. doi:10.1007/978-1-4614-6616-1_359-2*Impact: Invited Reference Work Entry (2nd Edition) **Invited Book Chapter for an Encyclopedia** | |
| Lau, K. W., & Lee, P. Y (2015). The role of stereoscopic 3D virtual reality in fashion advertising and consumer learning, In P. Verlegh, H. Voorveld, & M. Eisend (Eds), European Advertising Association (EAA) Advances in Advertising Research Series (Vol. VI) (pp. 75-84), Springer Gabler. ** Leading Annual Research Books** | |
| Lau, K. W. (2013). On Creativity Training for Design Education, In E. G. Carayannis, (Eds.) The Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship (p. 481-487), New York: Springer. **Invited Book Chapter for an Encyclopedia** | |
| Lau, K. W. (2011) The Creative Triangle for Design Education: A Structural Review of Creativity Training in Design Education, Hong Kong: The Hong Kong Polytechnic University. | |
| Lau, K. W. (Ed) (2011) Mirror of the Future: Applying Virtual Technology to Fashion Business and Education, Hong Kong: The Hong Kong Polytechnic University. | |
| Lau, K. W., & Ho, W. Y. (2011) A brief introduction to virtual technologies for the fashion business, In Lau, K. W. (eds) Mirror of the future: Applying virtual technologies to fashion business and education, Hong Kong: The Hong Kong Polytechnic University, p10-18. | |
| Lau, K. W., & Ho, W. Y. (2011) The virtual experience design and its implications for the fashion business, In Lau, K. W. (eds) Mirror of the future: Applying virtual technologies to fashion business and education, Hong Kong: The Hong Kong Polytechnic University, p19-25. | |
| Lau, H. F., Leung, Delores P. Y., & Lau, K. W. (2011) The use of virtual reality in tertiary fashion education, In Lau, K. W. (eds) Mirror of the future: Applying virtual technologies to fashion business and education, Hong Kong: The Hong Kong Polytechnic University, p71-79. | |
| Lau, K. W., & Kwok, Y. H. (2011) Applying the shopping mall to E-commerce, In Lau, K. W. (eds) Mirror of the future: Applying virtual technologies to fashion business and education, Hong Kong: The Hong Kong Polytechnic University, p34-41. | |
Conference Papers |
|
| Lau, K. W. (2023) Human-Artificial Intelligence (AI) Collaboration: The Role of AI in Co-design and Production Process in Design Industry, Conference Proceedings of the AICONF’23 International Conference on Applied Artificial Intelligence, 05-06 October 2023, University of Oxford, UK. | |
| Lau, K. W., & Lee, P. Y. (2018). Exploring the use of a stereoscopic 360 degree learning environment for business education, The 3rd International Conference on Information and education Innovations, 30 June – 2 July 2018, London, UK. **Best Presentation Award Obtained** | |
| Lau, K. W. (2018) The Possibility of Implementing Organizational Creativity Learning in Distributed Environment, 18th International Conference on Knowledge, Culture, and Change Organizations, 15-16 March, University of Konstanz, Konstanz, Germany. | |
| Lee, P. Y. & Lau, K. W. (2018). A digital games design for children health promotion and education in Hong Kong, The 3rd International Conference on Information and education Innovations, 30 June – 2 July 2018, London, UK. | |
| Lau, K. W., & Lee, P. Y. (2017). “Aducating” Consumers in the Digital Age? A Meta-Analysis on Studying Consumer Learning Process in an Interactive Game-based Platform, 2017 ICORIA Conference, European Advertising Association, June 29-July 1, Ghent, Belgium. **Leading Annual Conference ** | |
| Lee, P. Y. & Lau, K. W. (2017). Chinese Consumer Meanings of Product Placement in Videos on Online TV Platform, 2017 ICORIA Conference, European Advertising Association, June 29-July 1, Ghent, Belgium. **Leading Annual Conference ** | |
| Lau, K. W., & Lee, P. Y. (2016). Facilitating Consumer Engagement for Effective Brand Communication: A Study of Using Virtual Reality to Fulfill Consumers’ Personal Needs, 2016 ICORIA Conference, European Advertising Association, June 30-July 2, Ljubljana, Slovenia. **Leading Annual Conference** | |
| Lee, P. Y. & Lau, K. W. (2016). It’s Engaging! Uses and Gratifications of Chinese Youths on Advergames, 2016 ICORIA Conference, European Advertising Association, June 30-July 2, Ljubljana, Slovenia. **Leading Annual Conference** | |
| Lau, K. W., & Lee, P. Y. (2016). A Creative Organizational Learning Culture: A study of applying serious game to employees’ creativity training in design organizations, Tenth International Conference on Design Principles and Practices, Department of Arts and Design at Pontifical Catholic University in Rio de Janeiro, Brazil. | |
| Lee, P. Y. & Lau, K. W. (2015). The organizational creativity learning for advertising agency: A study of advertising practitioner’ learning experience in distributed virtual reality, 2015 AAA Global Conference, American Academy of Advertising, July 9-12, 2015 in Auckland, New Zealand. **Leading Annual Conference** | |
| Lau, K. W., & Lee, P. Y. (2014). The Use of Stereoscopic 3D Virtual Reality in Fashion Advertising and Retailing, Paper accepted for the 13th International Conferences on Research in Advertising (ICORIA 2014), European Advertising Academy, June 26-28, 2014 in Amsterdam.**Leading Annual Conference** | |
| Lee, P. Y. & Lau, K. W. (2014). Advergames for Public Service Promotion: Using Digital Games to Deliver Anti-drug Abuse Messages to Children, Paper accepted for the 13th International Conferences on Research in Advertising (ICORIA 2014), European Advertising Academy, June 26-28, 2014 in Amsterdam.**Leading Annual Conference** | |
| Lau, K. W. (2013). How creativity training enhances students’ thinking styles in university? Paper accepted for the Oxford Education Research Symposium, 17-20 March 2013, Oxford, United Kingdom. | |
| Lau, K. W., & Lee, P. Y. (2013). Go Virtual? Enhancing consumers’ experiences in shared virtual reality for marketing communication. Paper presented at the American Academy of Advertising (AAA) International Conference, 31 May -2 June 2013, Shidler College of Business, University of Hawaii at Manoa, Hawaii, USA. **Leading Annual Conference** | |
| Lee, P. Y., & Lau, K. W. (2013). Digital media shape digital advertising creatives? A discussion on social media and creatives. Paper presented at the American Academy of Advertising (AAA) International Conference, 31 May -2 June 2013, Shidler College of Business, University of Hawaii at Manoa, Hawaii, USA. **Leading Annual Conference** | |
| Lee, P. Y., & Lau, K. W. (2012). How do advertising agencies response to the rise of social media. Paper Accepted for the 12th International Conference on Knowledge, Culture and Change in Organization, 6-8 July 2012, Chicago, USA. | |
| Lau, H. F., Lau, K. W., & Kan, C. W. (2012). Exploring Consumers’ Virtual Shopping Experience in Virtual Reality. Paper presented at the 2012 International Congress on Engineering and Information (ICEAI 2012), 17-20 August 2012, Shanghai, China. | |
| Lau, K. W., Kan, C. W., & Lau, H. F. (2011) Establishing a virtual laboratory for textile chemistry education, Paper presented at the International Congress of Innovative Textiles, ICONTEX2011, 20-22 October 2011, Istanbul, Turkey. | |
| Lau, L. N., Kan, C. W., Lam, H. L. I., Murrells, C. M., Yuen, C. W. M., & Lau, K. W. (2011, May 31 - June 1). Study of the Correlation Between Solid Colours Measured by Spectrophotometer and DigiEye. Paper presented at the First International Congress of Interdisciplinary Research and Development, Sapphire Rooms, IMPACT exhibition Centre, Muang Thong Thani, Bangkok Metro, Thailand | |
| Lau, L. N., Kan, C. W., Lam, H. L. I., Murrells, C. M., Yuen, C. W. M., & Lau, K. W. (2011). Study of the Influence of Sample Conditioning on Instrumental Colour Measurement on Nylon Interlock Fabric. Paper presented at the Fiber Society 2011 Spring Conference, 23-25 May 2011, Hong Kong. | |
| Lau, K. W., Lee, P. Y., & Leung, P. Y. (2010). Conflict and implication of establishing immersive virtual environment for visual merchandising: A study of consumers’ virtual shopping experiences in virtual collaborative networks. Paper presented at the VIRT3C@Hull 2010 Developing the Virtual Society: Conflict in Adoption of Collaborative Networks. 19-20 March 2010, University of Hull, Hull, United Kingdom. | |
| Lau, K. W., & Lee, P. Y. (2009). Teaching and Learning Visual Design in an Augmented Virtual Reality: Using Simulated Virtual Environment in Higher Design Education. Paper presented at the EDULEARN09- The International Conference on Education and New Learning Technologies, 6-8 July 2009, Barcelona, Spain. | |
| Lau, K. W., & Lee, P. Y. (2009). Hyperealistic simulations as a heuristic tool for fashion designers: Exploring the possibilities of establishing virtual fashion studio for fashion professionals. Paper presented at the 3rd International Conference on Design Principles and Practices, 15-17 February 2009, Berlin, Germany. | |
| Lee, P. Y., & Lau, K. W. (2009). Designing Virtual Experience in the Landscape of Immersive Simulated Environment: An Understanding of Users’ Perspectives. Paper presented at the IVSA International Visual Sociology Association conference, Cumbria, United Kingdom. | |
| Lau, K. W. (2008). Designer is a creative knowledge worker in globalized world: Reviewing the creativity studies in tertiary design education in Hong Kong. Paper presented at the Conference on Knowledge, Culture and Change in Organizations, 5-8 August 2008, Cambridge University, United Kingdom. | |
| Lau, K. W., & Lee, P. Y. (2008). Teaching Design Thinking: A hybrid process of managing creative thinking and design planning. Paper presented at the 2nd International Conference on Design Principles and Practices, 9-11 January 2008, University of Miami, Florida, USA. | |
| Lee, P. Y., & Lau, K. W. (2008). Communication Design of the Ubiquitous Media. Paper presented at the 2nd International Conference on Design Principles and Practices, 9-11 January 2008, University of Miami, Florida, USA. | |
| Lau, K. W. (2007). Establishing Creative-friendly Space for Design Thinking in Shared Virtual Reality in Tertiary Design Education. Paper presented at the IASDR 2007 – International Association of Societies of Design Research, 12-15 November 2007, Hong Kong. | |
| Lau, K. W. (2007). Designing a Pilot eLearning Space for Releasing Learners’ Creative Potential. Paper presented at the ED-MEDIA 2007 - World Conference on Educational Multimedia, Hypermedia & Telecommunications, 25-29 June 2007, Vancouver, BC Canada | |
| Lam, Y. Y., & Lau, K. W. (2007). Globalization urges evaluation on tertiary design education: Discourse on the strategic planning and curriculum reviews in the higher design education in Hong Kong. Paper presented at the DesignEd Asia 2007- Sustaining Culture Through Design Education, 10-11 December 2007, Hong Kong. | |
| Lau, K. W. (2006). Designing a Ubiquitous Learning Workspace for Conducting Creative Thinking Exercise in Tertiary Design Education. Paper presented at the WMUTE2006 - The 4th IEEE Intl Workshop on Wireless, Mobile & Ubiquitous, 16-17 November 2006, Athens, Greece. **Leading Conference in Computing – Scopus Journals** | |
| Lau, K. W. (2006). Can computers assist design students to develop their creative minds? An investigation into computer-aided pedagogy in design education. Paper presented at the ED-MEDIA 2006 - World Conference on Educational Multimedia, Hypermedia & Telecommunications, June 2006, Orlando, USA. | |
| Lam, Y. Y., & Lau, K. W. (2006). Transforming Tertiary Design Education in a World. Paper presented at the 4th Asia-Pacific Conference on Continuing Education and Lifelong Learning, 6-8 December 2006, Hong Kong. | |
| Lau, K. W. (2003). Can computers assist creative thinking? An investigation into eLearning in art & design. Paper presented at the CITE Research Symposium CITERS 2003, 5 July 2003, Hong Kong. | |
Professional Experiences |
|
| Deputy Discipline Leader & Assistant Professor, Business Discipline, ITC, Faculty of Applied Science & Textiles, The Hong Kong Polytechnic University (2008-2020) | |
| Assistant Professor, Communication Discipline, School of Design, The Hong Kong Polytechnic University (2005-2008) | |
| AGDO/Team Leader of Educational Technology, Centre for Integrating Technology, The Hong Kong Education University (2002-2005) | |
| Lecturer (PT), Division of BST, The City University of Hong Kong and HKU SPACE, The University of Hong Kong (2001-2003) | |
| Prefect of Studies, Caritas Bianchi College of Careers (1997-2001) | |
| Senior Art Director, Compu. Ad Centre Limited (4As) (1995-1997) | |
Public Service |
|
| Editorial Board Member of International Journal of Mass Communication (2023-present) | |
| Conference Reviewer of the AICONF'23 International Conference on Applied Artificial Intelligence (University of Oxford, England, UK) 2023 | |
| Editorial Board Member of International Journal of Science, Technology and Society (2021-present) | |
| Review Board Member of Acta Scientific Computer Sciences Journal (2021-present) | |
| Editorial Board Member of the International Journal of Science, Technology and Society (2018-present) | |
| Advisor of the UNESCO Arts in Education Observatory for the Research in Local Cultures and Creativity in Education (RLCCE) (2012-2018) | |
| Member of the The British Educational Research Association (BERA) (2006-Present) | |
| Full Member of the Hong Kong Designers Association (HKDA) (2006 - Present) | |
| Chief Examiner (Visual Arts) of Hong Kong Examinations and Assessment Authority (2006-2012) | |
| Subject Specialist (Creative Industry) of the Hong Kong Council for Academic Accreditation (HKCAA) (2006-2010) | |
| Committee Member of the Hong Kong Teacher Center (HKTC)「課程發展與教學實踐」 (2006-2007) | |
| Member of the 334 Panel of Assessment Indicator (DSE Syllabus), HKEAA (2009-2010) | |
| Associate Editor of the Journal of Light Industrial Science and Technology (2016 - Present) | |
| Associate Editor of The Organizational Culture: An International Journal (2014 - Present) | |
| Associate Editor of the Current Trends in Technology & Textile Engineering (2014 - Present) | |
| Associate Editor of the Journal of Textile Engineering & Technology (2014-2016) | |