Bachelor of Arts(Hons) in
Media Design and
Immersive Technology
Mode of Study Full-time
Duration of Programme Four Years
Minimum Credits Required 125 credits
Admission Requirements and Procedures Details
University Admissions Office Apply

About the Programme

BA-MDIT is a theory-cum-practice-based programme.  It is designed to give students extensive knowledge of the principles of media design, up-to-date professional knowledge and techniques in immersive technologies and an understanding of the processes engaged in the creative industries.  It also aims to provide students with the analytical, critical, and ethical thinking skills required to conduct research and understand the needs of the audiences in virtual reality (VR), augmented reality (AR) content and the VR/AR market.  Students can also expect to learn fundamentals in entrepreneurship in order to apply what they have learned to create VR/AR projects with business potential for the market.

Programmes Highlights

Key Areas of Study

BA-MDIT Foundation

Core Courses

  • JOUR 100 Introduction to Journalism & Mass Communication
  • JOUR 130 Digital Photojournalism
  • JOUR 200 Statistics for Communication
  • JOUR 220 Mass Communication Theories
  • JOUR 311 Communication Research Methods
  • JOUR 370 Mass Communication Law
  • JOUR 410 Media Ethics

Elective Courses

  • JOUR 170 Visual Communication
  • JOUR 190 Media Aesthetics
  • JOUR 250 Introduction to Mass Media in China
  • JOUR 440 Entertainment and Pop Culture
  • ADS 210 Digital Humanities: Theories and Methods

UX/UI Design

Core Courses

  • MDIT 110 Principles of Interaction Design
  • MDIT 210 Human Centered UX & UI Design

Elective Courses

  • JOUR 230 Technological Change in Human Communication
  • JOUR 395 Social Media and Networked Communication
  • BUS 340 Internet and Social Media Marketing
  • BUS 385 Internet of Things
  • BUS 403 Creativity, Innovation and Change

VR/AR Immersive Technology

Core Courses

  • MDIT 220 Understanding VR/AR (Unity 1 and Unreal 1)
  • MDIT 310 Asset Creation for VR/AR
  • MDIT 320 VR/AR Application Development (Unreal 2)
  • JOUR 260 Computer Graphic Design and Publishing

Elective Courses

  • MDIT 410 Sound Production
  • MDIT 420 Game Engines for Game Development
  • JOUR 201 Audio-Visual Production
  • JOUR 301 Intermediate Audio-Visual Production
  • JOUR 310 Storytelling
  • JOUR 335 Visualization Analysis & Design
  • JOUR 342 Data Journalism and Augmented-Reality-Enhanced News
  • JOUR 390 Computer Animation in JMC
  • JOUR 431 Script Writing
  • JOUR 460 Digitization and Interactive Multimedia


Core Courses

  • MDIT 330 Entrepreneurship and New Product Development
  • BUS 483 Digital Entrepreneurship

Elective Courses

  • PRA 200 Public Relations and the Media
  • PRA 320 Public Relations Disciplines
  • PRA 330 Advertising Strategies and Design
  • BUS 318 Game Theory and Business Decision making
  • BUS 380 Digital Game Marketing
  • BUS 383 e-Business Management
  • BUS 417 International Business
  • BUS 480 Business Ethics and Corporate Social Responsibility
  • ECON 100 Introduction to Economics
  • FIN 245 Introduction to Corporate Finance
  • FINT 400 Artificial Intelligence

Internship and Capstone Project

Professional Internship course in Year-3 enable students to apply their knowledge and skills to the business world. In Year-4, students also have to undertake a 3-credit Capstone Project which include research in content needs, target audience, content components, flow charts, storyboards, interactive narrative script, production schedule, and deliverables. This project can pave the way for students to innovate VR/AR products as well as business projects. 


Employment Pathways and Career Prospect

Proficiency in immersive technologies is among the most highly sought skill sets in the digital era.  A diverse and dynamic range of job opportunities are open to graduates from the BA-MDIT programme.  Graduates may work as content providers, transmedia designers, VR/AR application developers, user interface/user experience designers/developers, digital content writers/editors, project management, exhibition curators, as well as multi-media producers in the areas of art direction, branding and advertising, content marketing, digital marketing, game designs, broadcast news and so on.  Graduates may establish their own start-ups as entrepreneurs and enter VR/AR content creation businesses in education, entertainment, industry application and so on.  Graduates may also pursue further studies in a variety of postgraduate programmes, including in the fields of journalism and communication, advertising, creative media as well as entrepreneurship.