Cross-disciplinary Seminar on Digital Marketing Communications

As part of a new research project on Digital Marketing Communications, the Department on April 2, 2024 hosted the first cross-disciplinary introductory seminar on the subject. Guest speakers included Mr Eddy Hui, Vice-chairman of the Association of Interactive Marketing, and Prof. Wang Cheng-lu, Professor Emeritus at the University of New Haven in the US. The project, funded by the Research Grant Council, is led by Associate Department Head Dr. Crispy Tong.